Bahama Blue

General Information

The hexadecimal color code #036C98, commonly referred to as Bahama Blue, is a deep and slightly muted shade of cyan-blue. It is composed of 1.18% red, 42.35% green, and 59.61% blue. In the RGB color space, it is closer to blue than green, creating a serene and reliable impression. This color is often associated with trustworthiness, stability, and calmness. In color psychology, blues are generally considered to be soothing and promote a sense of peace. Bahama Blue's depth and saturation evoke feelings of depth and dependability. It is frequently used in contexts where reliability and professionalism are desired, making it a popular choice for corporate branding, especially within the technology and finance sectors. Its cool tone makes it suitable for conveying information, as well as setting a tranquil scene. The color is best perceived in controlled lighting conditions.

The color #036C98, also known as Bahama Blue, presents some accessibility challenges. Its relatively low luminance value of approximately 0.07 makes it difficult to use as text on a white background, as it would not meet the WCAG (Web Content Accessibility Guidelines) requirements for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, when using this color for text, it's crucial to pair it with a very light background or to lighten the color itself to ensure readability. For backgrounds, pairing it with white may be acceptable for graphical elements where text is not involved. When using it for interactive elements like buttons, consider a lighter shade or a contrasting color for the text to guarantee usability for users with visual impairments. Proper color contrast is essential for inclusive design, making content accessible to a wider audience, including those with low vision or color blindness.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design

  In web design, Bahama Blue can be used for website headers and footers to give a professional and trustworthy appearance. Its calming nature makes it suitable for sites focused on health, finance, or technology. It can also be used for subtle background accents to highlight sections without being too overwhelming. This color fosters a sense of stability and professionalism, so it would be an excellent choice for businesses that want to promote those qualities. Furthermore, consider incorporating it into loading screens or progress bars for a consistent user experience.

• Interior Design

  In interior design, #036C98 can serve as an accent color in a room, used for throw pillows, artwork, or a feature wall. It pairs well with neutral tones such as gray or beige, adding a touch of color without overpowering the space. This color creates a soothing and relaxing environment, making it suitable for bedrooms or living rooms. Consider using it in combination with natural elements like wood or stone to create a balanced and inviting space. The color invokes a sense of tranquility and sophistication.

• Fashion

  Bahama Blue can be used in fashion, especially for accessories like scarves, bags, or jewelry. It complements neutral clothing colors such as white, black, or gray, adding a pop of color. It can also be incorporated into swimwear or activewear, evoking a sense of energy and vitality. The color suits both casual and formal settings, making it versatile for different occasions. Using it in small doses can add sophistication, while using it in larger blocks can show confidence.

Complementary color

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