Allports
General Information about #0368B1
The hexadecimal color #0368B1, also known as Allports, is a deep and calming shade of blue. It is composed of 1.18% red, 40.78% green, and 69.41% blue. In the RGB color model, it is defined as (3, 104, 177). This color evokes feelings of trust, stability, and calmness, making it a popular choice for various applications, including branding, web design, and interior decor. The color is often associated with professionalism and reliability. Its coolness makes it a good fit for technology companies and financial institutions. The hex code #0368B1 can be broken down into its red, green, and blue components, each represented by two hexadecimal digits.
The color #0368B1, also known as Allports, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards, potentially making it difficult for users with visual impairments to read. It's crucial to ensure a sufficient contrast ratio (ideally 4.5:1 for normal text and 3:1 for large text) by pairing it with a lighter background or using a darker text color. When used for interactive elements like buttons or links, proper visual cues beyond color alone are essential, such as underlines or icons, to provide clear affordance for all users, including those with color vision deficiencies. Thorough testing with accessibility tools is recommended to validate compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0368B1 can be used for creating a professional and trustworthy feel. It's suitable for website headers, navigation bars, and call-to-action buttons. Its calming nature makes it ideal for websites related to finance, technology, and healthcare. Use it sparingly for text, ensuring proper contrast with the background for readability. To enhance user experience, consider combining it with complementary colors for highlights and accents, creating a balanced and visually appealing interface. For example, in an app it could represent active states or completed processes.
Interior Design
In interior design, #0368B1 brings a touch of serenity and sophistication to spaces. It works well as an accent wall color in bedrooms or offices, promoting a calm and focused environment. It can also be used in furniture upholstery or decorative accessories to add a pop of color without being overwhelming. When paired with neutral tones like gray or white, it creates a balanced and harmonious atmosphere. Consider using it in bathrooms to evoke a sense of cleanliness and tranquility, complemented by natural textures like wood or stone.
Fashion
In fashion, #0368B1 can be used for creating a sophisticated and stylish look. It's a versatile color that can be incorporated into various types of clothing, from formal wear to casual outfits. It works well as a solid color for dresses, shirts, or pants, or as an accent color in accessories like scarves or bags. It can be paired with neutral colors like black, white, or gray for a classic and timeless look, or with bolder colors like yellow or orange for a more playful and eye-catching ensemble. It is suitable for all seasons and can be worn by people of all skin tones.