Allports
General Information about #0368B0 (Allports)
The hexadecimal color code #0368B0 represents a shade of blue known as Allports. It is composed of 1.18% red, 40.78% green, and 69.02% blue. In the RGB color model, this translates to 3 red, 104 green, and 176 blue. This color has a relatively low intensity of red and a higher presence of green and blue, resulting in its characteristic cool blue tone. Allports is commonly perceived as a professional and calming color. The color's hue angle is 205.7 degrees, its saturation is 96.66%, and its lightness is 35.1%. It is commonly used in branding and web design, especially when a sense of trustworthiness is desired.
The color #0368B0, also known as Allports, presents some accessibility challenges, especially when used as a primary background or text color. Its relatively low lightness value means that it requires careful consideration of contrast ratios, particularly when paired with text. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. For normal text (size less than 18pt) a contrast ratio of at least 4.5:1 is recommended, while for large text (size 18pt and above, or 14pt bold and above) a contrast ratio of 3:1 is required. When using #0368B0 for text, ensure that it's paired with a very light color to meet these contrast standards. If used as a background, ensure foreground elements such as text and icons have adequate contrast. Tools like WebAIM's contrast checker can help verify compliance. Employing this color in interactive elements like buttons also necessitates attention to focus indicators to ensure keyboard users can easily identify the currently focused element.
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Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, Allports (#0368B0) can be effectively used to accent key elements such as headers, buttons, and navigational components. Its cool, professional tone makes it suitable for websites in the technology, finance, or corporate sectors. When incorporating it into user interfaces, consider its limited contrast against white or other light backgrounds. Use it sparingly to draw attention to important information or calls to action. For branding materials, #0368B0 communicates trustworthiness and stability, making it a solid choice for logos and marketing collateral. Pair it with complementary colors like shades of orange or yellow to create visual interest and balance.
Interior Design and Fashion
In interior design, #0368B0 can be used as an accent color to introduce a sense of calm and sophistication. It works well in spaces like offices or bedrooms where a serene atmosphere is desired. Consider incorporating it into textiles like cushions, curtains, or throws, or use it as a wall color in smaller doses, such as an accent wall. Pair it with neutral tones like gray or beige to prevent it from overwhelming the space. In fashion, #0368B0 can be used in clothing or accessories to add a pop of color. It is suitable for both casual and formal wear, adding a sense of style.
Data Visualization
In data visualization, Allports (#0368B0) is effective for representing different data series in charts and graphs. Its distinct hue allows for easy differentiation between categories, making it easier for viewers to understand complex information. However, it is important to use it judiciously, avoiding overuse that can overwhelm the visual display. Pairing it with lighter, contrasting colors can enhance readability and prevent visual fatigue. Ensure to use labels and legends effectively to provide clear context for the data being presented.