Science Blue
General Information about #0366C7
The hexadecimal color code #0366C7 represents a specific shade of blue, often referred to as 'Science Blue'. In the RGB (Red, Green, Blue) color model, it is composed of 1.18% red, 40% green, and 78.04% blue. This combination results in a vibrant and somewhat deep blue hue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, which is primarily used for printing, the color is composed of 99% cyan, 48% magenta, 0% yellow, and 22% black. Science Blue is often associated with qualities such as trustworthiness, stability, and intelligence, making it a popular choice for branding in technology and educational sectors. Its cool and calming nature also makes it suitable for various applications requiring a sense of professionalism and clarity.
The color #0366C7, or Science Blue, presents some accessibility considerations, particularly in web design. Its relatively low luminance requires careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. Ensure that sufficient contrast is achieved by testing the color combination with tools like WebAIM's Contrast Checker. Using a lighter background or a darker shade of blue can improve readability and usability for individuals with visual impairments. Moreover, avoid relying solely on color to convey information; supplement it with text labels or other visual cues to accommodate users with color blindness.
Shades
Digital Color Formats
Alternative colors
- #0056b3
A slightly darker shade of blue offers improved contrast and better accessibility, especially for text elements.
- #3498db
A lighter shade of blue provides a softer aesthetic and can be useful for backgrounds or less prominent elements.
- #007bff
A more saturated blue can draw attention and create a vibrant feel, suitable for highlights or call-to-action buttons.
Applications
Web Design
In web design, Science Blue can be effectively used for hyperlinks to indicate interactive elements. It can also serve as a primary color for branding, particularly for tech companies or organizations aiming to convey trust and innovation. When used for buttons or call-to-action elements, ensure sufficient contrast with the background to meet accessibility standards and grab the user's attention. Consider its use in data visualization to represent specific categories or values in charts and graphs, providing a clear visual distinction. Additionally, it can be integrated into website layouts to establish a cohesive color scheme and enhance the overall user experience.
UI Design
Within user interface (UI) design, Science Blue can be employed as a primary color for interactive components, such as buttons, toggles, and progress bars. Its calming yet professional appearance makes it suitable for dashboards and control panels. It is also effective for highlighting selected items in lists or navigation menus, providing clear visual feedback to the user. In mobile app design, Science Blue can create a consistent branding experience across different screens and platforms. It enhances the visual hierarchy of elements by visually distinguishing key features from supporting content and makes the app intuitive and engaging.
Marketing
Science Blue can be leveraged in marketing materials to evoke feelings of reliability and competence. It's a popular choice for technology and science-related products. The color promotes trust and assurance in potential customers, which is important for business growth. Using this color in the company logo and promotional material will strengthen brand image.