Science Blue
General Information about #0361D3
The hexadecimal color code #0361D3, also known as Science Blue, is a vibrant and saturated shade of blue. In the RGB color model, it is composed of 1.18% red, 38.04% green, and 82.75% blue. This combination of low red and high green and blue values results in its distinctive blue hue. Science Blue is often associated with qualities such as intelligence, technology, and innovation. Its brightness and clarity make it a visually appealing color choice for various applications, ranging from web design to branding. The color can convey a sense of modernity and reliability. It is a popular color in designs that want to communicate innovation and forward-thinking.
The hex color #0361D3, also known as Science Blue, presents some accessibility challenges, primarily due to its relatively low luminance. When used as text on a white background, the contrast ratio is below the recommended WCAG (Web Content Accessibility Guidelines) standard for normal text (4.5:1). This means that users with visual impairments may find it difficult to read. To improve accessibility, consider using this color for larger text elements where the lower contrast is less problematic, or pair it with a lighter background color such as white or a very pale yellow to enhance contrast. Also, avoid using it for critical interactive elements without careful consideration of its contrast ratio against the background. Providing alternative text descriptions for any images that use this color is also crucial for screen reader users. Ensure that interactive elements have sufficient visual cues beyond color alone, such as underlines for links or icons for buttons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
In web design, #0361D3 can be used for accent elements, hyperlinks, or interactive components. Its vibrant nature draws the eye, making it suitable for call-to-action buttons or navigation menus. However, be mindful of accessibility concerns; ensure sufficient contrast against background colors to meet WCAG standards. When incorporated into branding, Science Blue can evoke feelings of innovation, intelligence, and reliability. It pairs well with neutral colors such as white, gray, or black, and can be complemented by analogous colors like shades of green or purple for a harmonious color scheme. Consider using this shade in infographics or data visualizations to represent technological or scientific themes.
Interior Design Accents
In interior design, #0361D3 can be applied as an accent color to bring a pop of vibrancy to a space. Use it in artwork, decorative pillows, or a statement wall to add a touch of energy and modernity. Pair it with neutral wall colors such as white, cream, or gray to create a balanced aesthetic. Consider its psychological effects; blue is often associated with calmness and stability, making it suitable for bedrooms or home offices where a sense of tranquility is desired. However, avoid overusing it in large quantities, as it may feel cold or sterile.
Fashion and Apparel
Science Blue can be utilized in fashion, either as a central theme or as an accent color. Use it in active wear for its refreshing and energetic feel or in accessories like scarves and bags to give outfits a bright contrast. For formal wear, consider it in smaller elements, like dress linings or tie patterns, for subtle elegance. It’s vital to balance it with warmer or more muted tones in an outfit to maintain harmony. The color works especially well with denim and gray clothing items.