Endeavour
General Information about Endeavour (#0354B1)
The hex color code #0354B1, also known as Endeavour, is a dark shade of blue. It is composed of 1.18% red, 32.94% green, and 69.41% blue. In the RGB color model, this equates to 3 red, 84 green, and 177 blue. In the CMYK color model, it is composed of 98% cyan, 53% magenta, 0% yellow, and 31% black. This color is often associated with trust, stability, and professionalism. Because of its calming effect it is used in designs that want to convey security and reliability. It is a versatile color that can be used effectively in a variety of design applications, from websites to branding materials.
The Endeavour color, #0354B1, presents some accessibility challenges, particularly concerning text contrast. When using this color as a background, it's crucial to select a text color that provides sufficient contrast to ensure readability for all users, including those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. White text on an Endeavour background may not always meet these contrast requirements, necessitating the use of a lighter shade of blue or a contrasting color like yellow or a very light gray to ensure compliance. Using online contrast checkers is advisable to verify that the chosen color combination meets accessibility standards, contributing to a more inclusive user experience. Careful consideration of color pairings is essential to avoid excluding users and to maintain a website that is usable by everyone, regardless of their visual abilities.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI/UX
In web design, Endeavour can be used to create a professional and trustworthy feel. It is often used for headers, buttons, and other interactive elements. Combining it with white or light gray text creates a clean and modern look. In UI/UX, this color can be used in dashboards and data visualizations. It conveys reliability in sectors like banking, finance, insurance and governmental institutions.
Fashion and Interior Design
In the fashion industry, Endeavour can be incorporated into clothing designs or accessories to give a sophisticated and formal appearance. It pairs well with neutral colors like gray, beige, or white. In interior design, it can be used as an accent wall color or in furniture to add a calming yet elegant element to a room. Because blue promotes relaxation and is linked to calmness and security, it is commonly used in waiting areas to create a comforting environment.
Beauty and Cosmetics
In the beauty sector, Endeavour can be used for eye shadows, eyeliners and nail polish, or even for branding and packaging for skincare products. The color adds a touch of elegance to the application and can be used for both professional or personal settings. The use of blue adds to the impression of trustworthiness and reliability that this sector needs.