Endeavour
General Information about #03549D
The hexadecimal color #03549D, also known as Endeavour, is a dark shade of blue that evokes feelings of depth, stability, and sophistication. It is composed of 1.18% red, 32.94% green, and 61.57% blue. In the RGB color model, this translates to (3, 84, 157). The corresponding CMYK color code is (98, 47, 0, 38), indicating the percentages of cyan, magenta, yellow, and key (black) needed to reproduce the color in print. In the HSL (hue, saturation, lightness) model, #03549D has a hue of 211.7 degrees, a saturation of 96.9%, and a lightness of 31.0%. Endeavour is often associated with trust, loyalty, and intelligence, making it a popular choice for branding and design elements aiming to project these qualities. Its calming and serene nature also makes it suitable for applications where a sense of peace and tranquility is desired.
The hex color #03549D, also known as Endeavour, presents specific accessibility considerations for web developers. Its dark hue necessitates careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #03549D as a background, light text colors like white or light grays should be employed to meet these standards. For users with visual impairments, inadequate contrast can render content illegible. Tools like contrast checkers can help developers evaluate and adjust color combinations to improve accessibility. Additionally, avoid relying solely on color to convey important information, as colorblind users may not perceive the intended message. Providing alternative cues, such as text labels or icons, alongside color coding can enhance usability for a wider audience.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A slightly lighter shade of blue that maintains a similar aesthetic while potentially offering better contrast with darker text.
- #002663
A darker shade of blue, suitable for backgrounds or elements needing strong emphasis, ensuring good contrast with light text.
- #5f9ea0
A muted grayish-blue, offering a more subdued alternative that works well in minimalist designs and provides a calming effect.
Applications
Web Design
In web design, #03549D can be utilized for creating navigation bars, headers, and button backgrounds. Its deep blue tone conveys professionalism and trustworthiness, making it suitable for corporate websites or applications focused on finance or technology. When used sparingly and balanced with lighter shades, it can create an engaging and user-friendly interface. The color is especially effective when paired with clean typography and ample white space, allowing the blue elements to stand out without overwhelming the user.
Interior Design
#03549D can serve as an accent color in interior design, especially in spaces aiming for a modern or nautical theme. It can be used for painting accent walls, selecting furniture upholstery, or incorporating decorative accessories like cushions or artwork. The color pairs well with neutral tones like white, gray, and beige, as well as natural materials like wood and stone. Its calming effect can create a serene and inviting atmosphere, making it suitable for bedrooms, living rooms, or home offices. It can also be incorporated in bathrooms, evoking the feeling of the ocean.
Fashion
In the fashion industry, #03549D can be used for creating sophisticated and elegant apparel. It's often seen in formal wear such as suits, dresses, and evening gowns, conveying a sense of confidence and style. The color also works well for casual wear, such as sweaters, shirts, and trousers, providing a timeless and versatile option. It can be paired with a variety of colors, including white, black, gray, and gold, to create different looks. It is often used in nautical or maritime inspired clothing lines.