Kaitoke Green
General Information about #03542C
The hexadecimal color code #03542C represents a dark shade of green, often associated with nature, tranquility, and sophistication. It belongs to the green color family but has a muted and earthy tone due to its low saturation and luminance. In the RGB color model, #03542C is composed of 1.18% red, 32.94% green, and 17.25% blue. This composition results in a color that is perceived as a deep, subdued green, reminiscent of dense forests or shaded foliage. The color is sometimes referred to as Kaitoke Green, named after a regional park in New Zealand known for its lush greenery. It is often used in designs aiming to convey a sense of natural harmony or understated elegance.
The color #03542C, also known as Kaitoke Green, presents some accessibility challenges. Its low luminance value (very dark) means that it requires careful consideration for text and interactive elements. When used as a background, ensure that the foreground text is a light color with a high contrast ratio (ideally meeting WCAG AA or AAA standards). A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Avoid using this color for critical interactive elements or small text without sufficient contrast, as it may be difficult for users with visual impairments to perceive them. Using a color contrast checker is essential to validate the readability and usability of any content using this color. Also consider that users with color blindness may not distinguish this color from other dark hues, so providing alternative cues (e.g., icons, labels) is recommended.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A slightly lighter green that provides better contrast while maintaining a natural feel.
- #3cb371
A more vibrant green alternative that can be used to draw more attention.
- #006400
A darker, more muted green that still offers a similar aesthetic but avoids the extremely low luminance of the original color.
Applications
Web Design, Branding, and Interior Design
In web design, Kaitoke Green can be used sparingly to highlight call-to-action buttons or specific elements within a nature-themed website. Due to its darkness, it should generally be paired with lighter background colors to ensure readability and accessibility. It's suitable for creating a subtle, earthy feel, but overuse can lead to a somber or visually heavy design. In branding, consider using it as an accent color rather than a primary color, particularly for companies related to environmental conservation or organic products. In interior design, this color can be used in moderation for wall paint or decorative elements to evoke a sense of tranquility and connection with nature.
Fashion and Beauty
Kaitoke Green can be used as a sophisticated accent color. Pair it with neutral tones like beige or cream to create a balanced and harmonious look. It can be incorporated into accessories, such as scarves or bags, to add a subtle pop of color without overwhelming the outfit. Avoid using it as the primary color for entire garments, as it can appear too dark and recessive. In beauty, Kaitoke Green can be used for subtle eye makeup, such as eyeliner or eyeshadow, to complement earthy skin tones and bring out natural features. It is best suited for evening or special occasion looks rather than everyday wear.
Art and Graphic Design
Kaitoke Green can be creatively applied in artistic endeavors to represent natural elements, shadows in landscapes, or to convey a sense of depth and tranquility. Its muted tone makes it suitable for creating realistic depictions of foliage or for adding subtle contrast in abstract compositions. Artists can use this color in watercolor, oil painting, or digital art to achieve a variety of effects, from creating a calming background to accentuating darker areas. In graphic design, Kaitoke Green can be incorporated into logos, illustrations, and branding materials to evoke themes of nature, sustainability, or eco-friendliness.