Endeavour
General Information about Endeavour (#0353B1)
The color #0353B1, known as Endeavour, is a deep and saturated shade of blue. It belongs to the blue color family and evokes feelings of trust, stability, and intelligence. In color psychology, blues are often associated with calmness, peace, and security. Endeavour is a versatile color that can be used in various contexts, from branding and marketing to design and art. It is created by a very low amount of red and green light mixed with a high amount of blue light. The RGB values are Red: 3, Green: 83, Blue: 177. This translates to approximately R:1%, G:33%, B:69% in percentage values, highlighting the dominance of blue in this color composition.
The hex color #0353B1, also known as Endeavour, presents some accessibility challenges primarily due to its relatively low luminance. When used as a background color, text overlaid on it should be carefully chosen to ensure sufficient contrast. A general guideline is to adhere to WCAG (Web Content Accessibility Guidelines) standards, which recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against the background color. White or very light shades of yellow or green would generally provide good contrast. Using color contrast checkers can precisely determine if a particular text and background color combination meets accessibility standards. Avoid using dark text colors like black or dark grays as they will likely fail to provide sufficient contrast, making the text difficult to read for users, especially those with visual impairments. Also consider providing alternative styling options for users who may need to customize the color scheme for optimal readability.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast when used with darker text.
- #002984
A darker shade of blue that provides a stronger visual impact and works well for elements needing emphasis.
- #808080
A neutral gray provides good contrast for any text color and can be universally used.
Applications
Web Design
In web design, Endeavour (#0353B1) can be utilized for primary buttons, navigation bars, and header backgrounds to establish a strong and trustworthy brand identity. Its depth of color attracts the eye without being overly aggressive, creating a professional atmosphere. When creating user interfaces, this color can add a touch of elegance and trustworthiness, especially in sectors like finance, technology, or education. It pairs well with lighter accent colors like white, light grays, or even a muted yellow to create a balanced and inviting digital experience. The key is to use it sparingly to maintain a clean and modern design.
Interior Design
In interior design, #0353B1 can serve as an accent color in a room. It can be used on a feature wall, in decorative accessories like vases and cushions, or in artwork to add depth and sophistication. This shade of blue works particularly well in rooms with natural light, where its richness can be fully appreciated. Paired with neutral colors like white, beige, or light gray, it brings a calming yet elegant touch to the space. It can also be combined with metallic accents, such as gold or silver, to create a luxurious and refined atmosphere.
Fashion Industry
In the fashion industry, the color #0353B1 can be incorporated into clothing, accessories, or even as a dominant color in a seasonal collection. A solid colored dress would be elegant and suitable for formal events.