Endeavour

#0351B0

General Information about #0351B0

The color #0351B0, also known as Endeavour, is a dark shade of blue that evokes feelings of calmness, stability, and professionalism. In the RGB color model, it is composed of 1.18% red, 31.76% green, and 69.02% blue. The corresponding CMYK values are 98% cyan, 54% magenta, 0% yellow, and 31% black. In the HSL color space, its hue is 212 degrees, saturation is 98%, and lightness is 35%. This hex color is often used in branding and marketing materials to convey trust and reliability. The name 'Endeavour' suggests ambition and determination, making it a fitting choice for companies aiming to project a strong and capable image. Understanding the nuances of color theory helps to effectively incorporate Endeavour into various design applications.

The hex color #0351B0, also known as Endeavour, presents some accessibility challenges, particularly for users with visual impairments. With a relatively low luminance, it may not provide sufficient contrast when used as text against a white or light-colored background. To ensure readability, it is crucial to pair it with a light foreground color, such as white or a pale yellow, to achieve a contrast ratio that meets WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text). When using #0351B0 for interactive elements like buttons or links, provide clear visual cues beyond color alone, such as underlines or borders, to assist users who may have difficulty distinguishing colors. Additionally, consider offering alternative color schemes that provide higher contrast options to accommodate a wider range of user needs and preferences, fostering a more inclusive and accessible user experience.

Shades

Digital Color Formats

RGB
3 81 176
RGB3 81 176
Red
Green
Blue
HSL
212.95deg 96.65% 35.1%
212.9596.6535.1HSL
Hue
Saturation
Lightness
HWB
212.95deg 1.18% 30.98%
212.951.1830.98HWB
Hue
Whiteness
Blackness
hex#0351B0
rgb3 81 176
hsl212.95deg 96.65% 35.1%
cmyk98.3% 53.98% 0% 30.98%
hwb212.95deg 1.18% 30.98%
xyz-d650.11 0.09 0.42
oklch0.4545 0.1659 258.01
oklab0.4545 -0.03 -0.16
CMYK
98.3% 53.98% 0% 30.98%
98.353.98030.98CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.11 0.09 0.42
0.110.090.42XYZ
X
Y
Z
OKLCH
0.4545 0.1659 258.01
0.45450.1659258.01LCH
Lightness
Chroma
Hue
OKLAB
0.4545 -0.03 -0.16
0.4545-0.03-0.16LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

Buttons