Science Blue
General Information about Science Blue
The hex color #0349D3, commonly referred to as Science Blue, is a vivid and intense shade of blue. It is situated within the blue color spectrum, exhibiting a strong presence and visual impact. In the RGB color model, #0349D3 is composed of 1.18% red, 28.63% green, and 82.75% blue. This composition explains its vibrant and dominant blue appearance. Science Blue is often associated with feelings of intelligence, innovation, and trust. It can evoke a sense of calmness and serenity, while also conveying a sense of energy and forward-thinking. Its unique blend of attributes makes it a versatile choice for various applications, ranging from digital design to branding.
The hex color #0349D3, also known as Science Blue, presents some accessibility challenges, especially for users with visual impairments. Its low luminance value means that text rendered in this color against a white background may not provide sufficient contrast, potentially making it difficult to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color might fall short of those recommendations. To improve accessibility, consider using a lighter background color or darkening the text color. Implementing proper ARIA attributes and testing with assistive technologies can further enhance usability for all users. Ensuring that interactive elements using this color have clear focus states is also crucial.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A slightly lighter blue that offers better contrast against white backgrounds, improving readability.
- #002984
A darker shade of blue that still maintains a sense of vibrancy but provides increased contrast for text.
- #3f51b5
A more neutral blue that's easier on the eyes for prolonged reading or viewing.
Applications
User Interface Highlighting
In user interface design, #0349D3 can be used to highlight key interactive elements such as buttons or links. Its vibrant nature draws attention and signals interactivity. However, due to accessibility concerns, it is important to use it judiciously, pairing it with sufficient contrast and appropriate text sizes. Consider using it for icons or graphical elements where legibility is not paramount, or where it can be paired with a contrasting outline or shadow to enhance visibility. Careful consideration should be given to how it affects users with visual impairments.
Data Visualization
In data visualization, Science Blue is effective for representing a specific category or range of data. Its distinctiveness allows for clear differentiation between datasets. However, it’s crucial to avoid overuse to prevent visual fatigue. When presenting data to a broad audience, including those with color vision deficiencies, it should be paired with other colors that are easily distinguishable. Legends and labels should always be clear and concise to ensure data clarity, regardless of the color choices.
Branding Elements
In branding, Science Blue can convey a sense of innovation, intelligence, and trustworthiness. It is suitable for technology companies, educational institutions, or organizations seeking to project an image of reliability and cutting-edge thinking. The hue should be used consistently across all marketing materials to reinforce brand recognition. A well-defined style guide ensures that the color is always presented in its optimal form, maintaining visual consistency and brand integrity.