Science Blue
General Information about Science Blue
The hex color #0348D3, also known as Science Blue, is a vivid and intense shade of blue. It is composed of 1.18% red, 28.24% green, and 82.75% blue. This color resides in the blue-violet part of the visible spectrum, giving it a dynamic and energetic feel. In the RGB color model, #0348D3 has the values (3, 72, 211). Science Blue is often associated with concepts like innovation, technology, and intelligence due to its resemblance to electric or neon blue tones. It is a popular choice for branding materials and digital interfaces aiming to convey a sense of modernity and progress. In color psychology, blue is often linked to trust, stability, and confidence, making Science Blue a compelling option for brands seeking to establish credibility and authority.
The hex color #0348D3, also known as Science Blue, presents some accessibility challenges, primarily due to its low luminance. When used as a foreground color, it requires careful consideration of the background color to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. When using #0348D3, lighter background colors are highly recommended. White or very pale shades of yellow or green could provide adequate contrast. It's crucial to test color combinations using accessibility tools to verify compliance and ensure an inclusive user experience. Avoid pairing it with dark shades or colors close to it in the spectrum, as this can render content unreadable.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A slightly brighter blue that offers improved readability against various backgrounds.
- #64b5f6
A softer, pastel blue that can be easier on the eyes and provides a more subtle contrast.
- #42a5f5
A desaturated blue that maintains a blue tone while being less visually intense and often better for text.
Applications
Web Development Accent Color
In web development, Science Blue (#0348D3) can serve as a striking accent color for buttons, links, or interactive elements. Its vibrancy draws the user's attention, prompting engagement. However, due to its intensity, it's best used sparingly to avoid overwhelming the interface. In data visualization, #0348D3 can effectively highlight key data points or trends, providing a clear visual distinction. When combined with a muted color palette, such as grays or pastels, it creates a dynamic yet balanced composition. In branding, a company might use it for logo accents or promotional materials, conveying a sense of innovation and forward-thinking.
Interior Design Accent
In interiour design, Science Blue (#0348D3) can be used as an accent color in a modern living space. It can appear in decorative pillows, art pieces or a feature wall to add a pop of color without being overbearing. Due to its vibrant tone, it is best when used to contrast with neutral colors like white, grey or beige.
Fashion Accent Color
In fashion, Science Blue can be incorporated into clothing designs as a bold, eye-catching element. It can be used in accessories such as scarves, bags, or statement jewelry to add a touch of sophistication and vibrancy to an outfit. This color is especially effective when paired with neutral tones like black, white, or grey, allowing the blue to stand out and create a visually striking contrast. It can also be used in athletic wear to convey a sense of energy and dynamism.