Cobalt
General Information about Cobalt
Cobalt, represented by the hexadecimal color code #0348C7, is a deep and vivid shade of blue. It is characterized by its strong saturation and relatively low brightness, giving it a sense of depth and intensity. In color theory, Cobalt is often associated with stability, trustworthiness, and intelligence. It is a popular color choice for branding and design elements where these qualities are desired. Cobalt derives its name from the mineral cobalt, which has been used for centuries to produce blue pigments in ceramics, paints, and glass. Its prominence in art and design stems from its rich hue and its ability to evoke feelings of calmness and confidence. The color is frequently seen in corporate branding, technology interfaces, and artistic compositions seeking to convey sophistication and reliability.
The color #0348C7, also known as Cobalt, presents significant accessibility challenges, especially when used as a foreground color on a white or light background. Its low luminance can make it difficult for individuals with visual impairments, including those with low vision or color blindness, to distinguish text or elements using this color. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability. To improve accessibility, consider using Cobalt sparingly for decorative purposes and ensuring a high contrast ratio (at least 4.5:1 for normal text and 3:1 for large text) when using it for text or interactive elements. Pairing Cobalt with a very light color like white or a light shade of yellow or orange can enhance contrast and improve the user experience for all users, regardless of their visual abilities. Also, provide alternative cues such as icons or labels in addition to color to convey meaning.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Cobalt (#0348C7) can be used to highlight primary calls to action, drawing the user's attention to key interactive elements. It can also serve as an accent color in a website's color scheme to provide visual interest and reinforce branding. However, due to its dark nature, it's essential to use it judiciously and ensure adequate contrast with text and other elements to maintain readability and accessibility. Cobalt is perfect for a technology company, because it conveys stability and reliability.
Interior Design Accent
In interior design, Cobalt can be used to create a sophisticated and calming atmosphere. It is often used as an accent wall color in bedrooms or living rooms, or as a color for upholstery and decorative accessories. When used in conjunction with neutral tones, it can add a pop of color without being overwhelming. Complementary colors like yellow or gold can be used to balance the coolness of Cobalt.
Fashion Accent
In fashion, Cobalt can be incorporated into various garments and accessories. It works well for both casual and formal attire, adding a touch of elegance and modernity. Cobalt-colored dresses, blouses, or sweaters can be paired with neutral bottoms or accessories for a chic and stylish look. Cobalt can also be used for shoes, handbags, or jewelry to add a pop of color to an outfit.