Science Blue
General Information about Science Blue
Science Blue, represented by the hexadecimal color code #0345D3, is a deep, vibrant shade of blue often associated with intellect, knowledge, and innovation. This particular hue is located towards the bluer end of the visible spectrum, eliciting feelings of calmness and focus. In color psychology, blue is known to represent trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. It is a color often used in corporate branding to convey stability and reliability. In various cultures, blue holds symbolic meanings, ranging from serenity to authority, depending on the specific shade and context. Its low saturation and brightness contribute to its calming effect, making it a popular choice for designs aimed at promoting relaxation and mental clarity.
The accessibility of #0345D3 (Science Blue) needs careful consideration. Its low luminance (brightness) of approximately 3.4% makes it challenging to use as text on a white background, failing WCAG's AAA and AA standards for normal text. To improve accessibility, it is recommended to use it with very light colors such as whites, creams, or very light grays for background color. Consider increasing the text size and weight, or adding a dark, thin outline to the text. If using #0345D3 for interactive elements, ensure sufficient contrast for hover, focus, and active states. Providing alternative text descriptions for visual elements is also essential for users with visual impairments. Tools for checking color contrast ratios are widely available and should be used during design and development.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A slightly lighter blue that offers improved contrast and legibility, making it suitable for body text and larger UI elements.
- #001a73
A darker blue shade that can be used for headers or elements needing more visual emphasis while maintaining a good contrast ratio when paired with light backgrounds.
- #7df9ff
A vibrant, electric blue that can be used as an accent color to draw attention to key elements such as buttons or links.
Applications
Educational Websites
Science Blue provides a stimulating and thought-provoking backdrop for educational websites. Its association with knowledge and exploration makes it ideal for header sections, interactive learning modules, and navigation menus, promoting a positive and engaging user experience. Using it strategically with lighter complementary colors ensures that information remains legible and accessible, and that the overall design maintains a balance between aesthetics and usability. You can use it for infographics as well to enhance the visual appeal and retention of information.
Fashion Design
In fashion, Science Blue can be incorporated into various clothing designs to evoke feelings of sophistication and intellect. Whether used as a primary color for dresses and suits or as an accent color for accessories and embellishments, Science Blue adds a touch of modernity and refinement to any ensemble. To maximize its impact, designers often pair it with neutral colors like gray, white, or black, allowing the Science Blue to take center stage and command attention. It is suitable for both casual and formal wear.
Interior Design
In interior design, Science Blue can be used to create a serene and inspiring atmosphere in residential or commercial spaces. Whether applied as a wall paint color, upholstery fabric, or decorative accent, Science Blue imparts a sense of tranquility and intellectual stimulation. To enhance its effect, it can be paired with warm neutral colors, such as beige or cream, to create a balanced and inviting environment. In offices, the color promotes focus and productivity.