Cobalt
General Information
The hex color #033EB1, commonly referred to as Cobalt, is a dark shade of blue with a strong presence. It is composed of 1.18% red, 24.31% green, and 69.41% blue, as represented in the RGB color model. In the CMYK color model, used for printing, its values are 98% cyan, 65% magenta, 0% yellow, and 31% black. This color is part of the blue color family and evokes feelings of trust, stability, and professionalism. Cobalt is frequently used in corporate branding and web design to convey a sense of reliability and confidence. Its depth and richness make it a visually appealing choice for various design applications, provided it is used strategically and in balance with other colors.
The hex color #033EB1, also known as Cobalt, presents certain accessibility challenges, particularly in text-based contexts. Its low lightness value (a measure of perceived brightness) means it offers weak contrast against backgrounds, especially white. According to WCAG guidelines, sufficient contrast is crucial for readability and usability, particularly for users with visual impairments. To enhance accessibility, avoid using #033EB1 for text on light backgrounds. If used, ensure there is a substantially lighter color such as a bright yellow or a very pale gray as a background. It is more safely used for decorative elements and interface components that do not convey essential information. When creating UI elements, pairing this color with appropriate ARIA attributes to describe its role and purpose can also help improve accessibility for assistive technologies.
Shades
Digital Color Formats
Alternative colors
- #2e5cb8
A slightly lighter blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #022d7f
A darker shade of blue that can be used to create depth and visual interest in designs.
- #1e90ff
A more vibrant blue that can be used to draw attention to specific elements on a page.
Applications
Web Design Accent
In web design, Cobalt (#033EB1) can serve as a striking accent color. Its depth and richness make it suitable for highlighting interactive elements like buttons or links, drawing the user's eye to calls-to-action. Its bold presence makes it perfect for headings or subheadings, adding a touch of sophistication. However, it should be used sparingly and thoughtfully, as too much of this intense color can overwhelm the user. When working with Cobalt, consider complementary or analogous colors to create a visually balanced and harmonious design.
Interior Design Accent
In interior design, Cobalt (#033EB1) can introduce a sense of drama and elegance to a space. It works particularly well in rooms with ample natural light, where its intensity can be showcased without feeling too overpowering. Cobalt can be used on accent walls, furniture pieces, or decorative accessories. Because it is a cold color, using this color gives a relaxing feeling in combination with wood and plants. This color should be combined with neutral colors or natural materials such as wood.
Tech Branding
The color can be used for branding of technology companies. The association with trust and reliability makes it perfect to be used in logos, website design and marketing materials. The color conveys stability and professionalism. Combining it with lighter colors gives a modern look to the brand. The deep cobalt color can also be used in the background for events.