Tarawera
General Information about #03364B
The hexadecimal color #03364B, also known as Tarawera, is a dark shade of cyan-blue, reminiscent of deep ocean waters or twilight skies. It is composed of 1.18% red, 21.18% green, and 29.41% blue. In the RGB color space, it lies closer to blue than green, contributing to its calming and serene qualities. This color is frequently used in design to evoke feelings of stability, trustworthiness, and sophistication. In color psychology, dark blues are associated with intelligence, authority, and integrity, making Tarawera a suitable choice for corporate branding and professional websites. Its muted nature also lends itself well to creating a sense of understated elegance.
The color #03364B, also known as Tarawera, presents specific accessibility considerations for web design. Its dark hue results in a low contrast ratio against lighter backgrounds, potentially failing WCAG (Web Content Accessibility Guidelines) standards for text legibility. To ensure accessibility, it is crucial to use this color with sufficiently light backgrounds or text colors to meet the contrast ratio thresholds (4.5:1 for normal text and 3:1 for large text). Avoid using this color for essential interactive elements or informational text if adequate contrast cannot be achieved. Tools like contrast checkers can help verify compliance. When used for decorative elements, evaluate the impact on users with visual impairments. Consider offering alternative color schemes to accommodate user preferences or needs.
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Applications
Website Background
Tarawera can serve as a sophisticated background color for websites aiming for a professional or corporate aesthetic. Its depth evokes trust and reliability, making it suitable for finance, technology, or consulting firms. Paired with clean typography and ample white space, it creates an elegant and user-friendly online experience. Use it in moderation to highlight key elements and calls to action, guiding the user's journey effectively. Consider using this color for navigation bars, footers, or section dividers to establish a clear visual hierarchy.
Interior Design Accent
In interior design, Tarawera can be employed to create a calming and serene atmosphere in bedrooms or living rooms. Its association with nature and the sea evokes feelings of tranquility and relaxation. Use it on accent walls or as the main color for upholstery to bring a touch of sophistication to the space. Combine it with natural materials like wood and stone to create a harmonious and inviting environment. Consider incorporating metallic accents like gold or copper to add a touch of luxury and visual interest.
Fashion Accent
In fashion, Tarawera is used for creating elegant evening wear, creating a sense of mystery and sophistication. It can be used as an accent color for accessories such as scarves and jewelry. Combine it with neutral colors to make it stand out.