International Klein Blue
About International Klein Blue
International Klein Blue (IKB), also known as #0324B0, is a deep blue hue renowned for its intensity. It was developed by the French artist Yves Klein in collaboration with a Parisian paint dealer, Edouard Adam, to perfectly capture the color's visual impact. Klein registered this color as a trademark in 1957, although the trademark was never enforced. IKB's unique quality stems from its matte finish, which allows the pigment to retain its vibrancy and depth. Unlike many glossy paints, IKB absorbs light, creating a sense of boundless space and optical illusion. The color has become synonymous with Klein's art and his exploration of immateriality, inspiring countless artists, designers, and creatives across various disciplines. It represents much more than just a color, it is a cultural milestone.
The hex color #0324B0, also known as International Klein Blue, presents significant accessibility challenges, primarily due to its low luminance. When used as a foreground color against a white or light background, it can be difficult for individuals with visual impairments, such as low vision or color blindness, to perceive the text or elements clearly. The contrast ratio is far below the WCAG (Web Content Accessibility Guidelines) recommended minimum of 4.5:1 for normal text and 3:1 for large text. To improve accessibility, consider using this color sparingly for decorative purposes rather than essential information. If used for text, pair it with a very light color like white or a very pale yellow to maximize contrast. Alternatively, use a darker shade of blue or a contrasting color from the opposite side of the color wheel to ensure sufficient contrast and readability for all users. Tools for checking color contrast ratios are readily available online and should be used during the design process.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
International Klein Blue is a vibrant and impactful color, often used in branding to convey a sense of innovation, trustworthiness, and sophistication. Its unique and memorable appearance makes it suitable for logos, website design, and marketing materials, especially in the technology, finance, and art sectors. Its depth and intensity can create a sense of visual intrigue, helping brands to stand out in a crowded marketplace. It should be used sparingly in web design, as larger blocks can tire out the eyes. When incorporated effectively, International Klein Blue can contribute to a strong brand identity and a positive customer experience.
Interior Accents
In the realm of interior design, International Klein Blue can add a pop of color and drama to a space. It works well as an accent color in furniture, artwork, or wall decor, creating a focal point and adding personality to a room. However, due to its intensity, it's best to use it in moderation and balance it with neutral colors to avoid overwhelming the space. Consider using it in well-lit areas to maximize its impact and create a sense of depth and vibrancy. Accessorizing with this color elevates any space from boring to unique.
High Fashion
Internation Klein Blue's striking appearance makes it ideal for high fashion. It is often used to create statement pieces in garments, making the wearer stand out in a crowd. Pairing it with neutral colors allows the dress or garment to stand out more. Its inherent nature causes it to be the focus point of any wardrobe. Fashion designers often use this hue to attract attention in runway shows. The vibrant and distinctive nature of this color makes it a natural choice for daring and original looks.