Downriver
General Information
The color #03225A, also known as Downriver, is a dark shade of blue belonging to the blue color family. It has a relatively low saturation and brightness, giving it a muted and deep appearance. In the RGB color model, it is composed of 1.18% red, 13.33% green, and 35.29% blue. In the CMYK color model, it consists of 97% cyan, 62% magenta, 0% yellow, and 65% black. This color is often associated with qualities such as depth, stability, and professionalism. Its hexadecimal representation makes it easy to use in digital applications such as web design and graphic design, providing a consistent and precise color value across different platforms and devices.
The hex color #03225A, also known as Downriver, presents significant accessibility challenges due to its low luminance. Its contrast ratio against white backgrounds is very low, making text and other elements difficult to read for users, especially those with visual impairments. To improve accessibility, consider using this color sparingly for decorative purposes and ensure that any text or interactive elements using #03225A have a sufficiently high contrast ratio (at least 4.5:1 for normal text and 3:1 for large text) against a light background. Using a color contrast checker can help to verify compliance with WCAG guidelines. Also, providing alternative visual cues, such as icons or text labels, can help users understand the meaning of elements using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Downriver (#03225A) can be effectively utilized in web design to create a sense of depth and sophistication. It can be used as a primary color for headers or navigation bars, providing a strong visual anchor. As a background color, it works well with lighter text colors like white or yellow. Furthermore, it can be employed in data visualizations to differentiate categories or highlight important data points. Its use should be carefully considered to ensure adequate contrast for readability and accessibility, especially in interactive elements and textual content.
Interior Design
In interior design, #03225A can contribute to a calm and professional atmosphere. It is well-suited for accent walls in offices or studies, where it can be paired with neutral colors like gray or beige to maintain a balanced aesthetic. The color can also be integrated through furniture pieces, such as sofas or cabinets, adding a touch of elegance and sophistication. Use of this color in well-lit rooms or in combination with lighter elements ensures the space remains inviting and does not become too dark.
Branding and Marketing
In branding and marketing, Downriver (#03225A) can communicate stability, trust, and intelligence. It's suitable for companies in finance, technology, or education aiming to project a reliable and professional image. It can be used in logos, website designs, and marketing materials. Paired with complementary colors like yellow or gold, it creates an impactful and memorable brand identity. However, it's crucial to balance the dark hue with lighter tones to avoid overwhelming the audience and maintain readability.