Ultramarine
General Information about #031698
The hex color #031698, also known as Ultramarine, is a deep and intense shade of blue. It is part of the blue color family and is characterized by its strong saturation and relatively low brightness. In the RGB color model, #031698 consists of 1.18% red, 8.63% green, and 59.61% blue. This composition gives it a rich and profound appearance. Ultramarine is often associated with qualities such as trust, stability, and intelligence. Its association with the sea and sky imparts a sense of calmness and expansiveness. This color is widely used in various applications, including graphic design, web development, and even in traditional art forms.
The color #031698, a deep shade of ultramarine, presents several accessibility challenges. Its low luminance value means that text rendered in this color requires very light foreground colors to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #031698 as a background, careful consideration must be given to the choice of text color. White or very light yellows and greens could work well. It is crucial to test the color combination with accessibility evaluation tools to confirm compliance with accessibility standards, ensuring that content is perceivable and usable for everyone, including individuals with color vision deficiencies or low vision.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
In web design, #031698 can be used for website headers or accents to create a sense of trust and professionalism. Its depth makes it suitable for backgrounds behind light-colored text or graphic elements. In user interface design, this color can be applied to buttons or interactive elements to indicate importance, especially when paired with complementary colors like yellows or oranges. It's particularly effective in financial or corporate websites where conveying stability and reliability are essential.
Interior Design
In interior design, ultramarine (#031698) can serve as an accent color in a room, such as for a statement wall or decorative accessories. It pairs well with neutral colors like gray, white, or beige, creating a sophisticated and calming environment. The depth of the color brings a sense of luxury and can be used in furniture upholstery or rugs to add visual interest without overwhelming the space. It's also suitable for creating a nautical or coastal theme when combined with lighter blues and sandy tones.
Fashion and Beauty
In the fashion industry, #031698 can be used as a primary color for elegant evening wear or formal attire. Its rich tone adds a touch of sophistication and can be complemented with silver or gold accessories. The color can also be incorporated into casual wear, such as denim or knitwear, for a refined look. In cosmetics, it can be used in eyeshadows, eyeliners, or nail polishes to create a bold and dramatic effect, particularly for evening events.