Ultramarine
General Information about #031594
The hexadecimal color code #031594 represents a very dark shade of blue, often described as ultramarine. It is composed of 1.18% red, 8.24% green, and 58.04% blue. In the RGB color model, it's defined as (3, 21, 148). Ultramarine, historically derived from the gemstone lapis lazuli, is known for its rich and intense blue hue. This color often evokes feelings of calmness, stability, and trust, which is why it is often used in corporate branding and web design. The low red and green values contribute to its deep, almost navy-like appearance, making it suitable for creating a sense of professionalism and sophistication. Due to its dark nature, it's essential to pair it with lighter colors to ensure readability and visual balance.
The color #031594, a deep ultramarine, presents certain accessibility challenges, especially when used as a background for text. Due to its low luminance, it requires careful consideration of contrast ratios to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text against a background color. When pairing #031594 with text, a very light color such as white or a pale yellow would be necessary to meet these standards. Using mid-tone colors would likely result in insufficient contrast, making the text difficult to read for users with visual impairments. Therefore, when designing with #031594, always prioritize sufficient contrast to ensure an inclusive and accessible experience for all users. Careful attention to color combinations and text sizes is crucial.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that maintains a similar aesthetic while offering better contrast with darker text.
- #424874
A more desaturated blue that can serve as a subtle background color without overpowering other elements.
- #2962ff
A brighter blue that provides a visual pop and works well as an accent color.
Applications
Web Design for Finance/Tech
In web design, #031594 can be used to create a sophisticated and professional look for websites in the financial or technology sectors. It can serve as the primary background color for headings and navigation menus, providing a sense of stability and trust. When combined with a clean, minimalist layout and contrasting white text, it can create a visually appealing and user-friendly interface. It also can be used in call-to-action buttons. However, remember to ensure sufficient contrast for readability.
Fashion and Interior Design
In the fashion industry, #031594 can be utilized to design elegant evening wear or professional business attire. As a solid block color it would provide a striking, confident and bold visual. For example, this colour is suitable for long dresses. In interior design, #031594 can be used as an accent color in a living room or bedroom, complementing neutral tones to create a calming and sophisticated atmosphere. A carefully chosen wall or accent piece can give a confident feel to the room.
Beauty and Cosmetics
In the beauty sector, it can be incorporated into eye shadow, nail polish, or as a hair dye. The depth and saturation of the color lends itself towards striking and noticeable makeup looks, and hair colour. This can allow striking and eye-catching looks, especially when paired with lighter colours. It also works well with darker skin tones.