Ultramarine
About Ultramarine (#031395)
The color #031395, commonly known as Ultramarine, is a deep and intense shade of blue. This color is part of the blue color family and is often associated with depth, stability, and intelligence. In the RGB color model, it consists of 1.18% red, 7.45% green, and 58.82% blue. The name "Ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," because the pigment was originally imported from Asia. Historically, it was made from ground lapis lazuli, making it a highly valued pigment. Today, synthetic versions offer the same hue at a more accessible cost. This particular shade of blue is often used to evoke a sense of calmness and trust, making it a popular choice for branding and design.
The hex color #031395, a deep ultramarine, presents significant accessibility challenges. Its low luminance value of 0.005 means it offers very poor contrast against a standard white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. This color fails to meet these requirements, making text illegible for users with low vision or color blindness. When used as a background color, it should be paired with extremely light text (almost white) to improve readability. Avoid using it for essential interactive elements or informational text without careful consideration of the contrast. Tools like contrast checkers can help ensure compliance with accessibility standards, preventing exclusion of users who require sufficient contrast to perceive content effectively. To improve accessibility, consider using a lighter shade of blue or combining it with a high contrast color like white or yellow.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #031395 can serve as an accent color for headers or buttons if paired with high-contrast text. For example, a website for a financial institution might use this color to convey trustworthiness and stability. However, it should not be used extensively in the user interface due to accessibility concerns. Designers could use it sparingly in graphics or logos to evoke a sense of depth and seriousness. This color is also suited for backgrounds in data visualizations or infographics where readability is not paramount, enabling elements with lighter colors to stand out against the darker backdrop. When carefully implemented, #031395 can contribute to a professional and refined aesthetic.
Fashion Design
In fashion, ultramarine can be used for formal wear or evening gowns to create a sophisticated and elegant look. A designer might use it in silk or velvet fabrics for its rich and deep tone. It also works well in accessories like scarves or handbags, providing a pop of color to a neutral outfit. In menswear, it can be incorporated into ties or pocket squares for a touch of class. Overall, ultramarine adds a touch of luxury and timelessness to any fashion ensemble, making it suitable for various occasions where a refined appearance is desired. It’s a color choice that exudes confidence and style.
Interior Design Accent
In interior design, this deep blue can be used to create a calming and sophisticated atmosphere. It’s ideal for feature walls in living rooms or bedrooms, providing a focal point that anchors the space. Ultramarine can also be incorporated through furniture such as sofas, armchairs, or rugs. Complementing it with lighter colors like beige, cream, or white helps to balance the dark hue and prevents the room from feeling too heavy. Additionally, using metallic accents like gold or silver can enhance the luxurious feel of the color, making it a popular choice for creating elegant and inviting interiors. It can also be effective in studies and libraries, fostering concentration and tranquility.