Ultramarine
General Information About Ultramarine
The hex color #030F95, also known as Ultramarine, is a deep shade of blue that evokes feelings of stability, trust, and knowledge. It is part of the blue color family, which is often associated with tranquility and professionalism. In color psychology, Ultramarine can represent intelligence, loyalty, and confidence. This color is frequently used in branding and marketing materials for industries that want to convey a sense of authority and reliability, such as financial institutions, educational organizations, and government agencies. Its rich and sophisticated nature makes it a popular choice for creating a sense of elegance and depth in visual designs.
The hex color #030F95, a deep ultramarine, presents significant accessibility challenges. Its extremely low lightness value results in very poor contrast against a white background, failing WCAG standards for normal and large text sizes. This can cause readability issues and strain for users, especially those with visual impairments. To improve accessibility, it is crucial to pair this color with much lighter shades of yellow, white, or other high-lightness colors. Using it for large graphical elements or as a background color requires careful consideration of foreground text and interactive elements to ensure sufficient contrast. Tools like contrast checkers can help to assess and refine color combinations for optimal accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Ultramarine can be used sparingly as an accent color to draw attention to specific elements like buttons or links. Due to its deep hue, it works best against lighter backgrounds to provide a visually striking contrast. It is particularly effective when used to evoke a sense of trust, security, or stability, making it suitable for websites in the finance, education, or government sectors. When incorporating this color, remember to prioritize readability and ensure accessibility by combining it with appropriate text colors and interactive element states.
Fashion Statement
In fashion, Ultramarine is a bold choice that can add sophistication and depth to an outfit. It's often used in evening wear or statement pieces, creating a dramatic and elegant effect. This deep blue pairs well with neutral colors like beige, gray, or white, allowing it to stand out as a focal point. Accessories such as scarves, handbags, or shoes in Ultramarine can also add a pop of color to a more subdued ensemble, offering a versatile way to incorporate this color into your wardrobe.
Interior Design Accent
In interior design, #030F95 can be utilized to add depth and drama to a space, particularly in areas where a sense of sophistication and calm is desired. It is best used as an accent color in small doses, such as in cushions, artwork, or a feature wall, rather than as the primary color. Paired with lighter, warmer tones like cream or beige, Ultramarine can create a balanced and inviting atmosphere. In larger spaces, it can create a luxurious and elegant ambiance, providing a sense of depth and richness.