Ultramarine
General Information about Ultramarine
The hex color #030D98, also known as Ultramarine, is a deep, rich blue hue. It is composed of 1.18% red, 5.1% green, and 59.61% blue. In the RGB color space, it is represented as (3, 13, 152). Ultramarine is often associated with feelings of trust, loyalty, and wisdom. It is a popular color choice for branding and marketing materials, especially for companies that want to convey a sense of reliability and professionalism. It is widely used in art for giving paintings depth and contrast. Because it is more on the cooler side it can be used to produce a calming affect for its audience. In web design, it is often used as an accent color to draw attention to specific elements or to create a sense of depth.
The color #030D98, also known as Ultramarine, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. A light background is generally recommended to meet WCAG (Web Content Accessibility Guidelines) standards for readability. Using a contrast ratio checker is essential to verify compliance with accessibility standards. Also, avoid using this color as the sole indicator of an action, like a link or button, as colorblind users may not be able to perceive the difference. Providing alternative cues, such as underlines or icons, can enhance accessibility for all users. Proper use of ARIA attributes can further improve the accessibility of elements using this color by providing assistive technologies with additional context.
Shades
Digital Color Formats
Alternative colors
A lighter blue that offers better contrast against dark text, making it a more accessible choice for backgrounds or UI elements.
A neutral gray that works well for text and backgrounds, providing good contrast and readability.
A softer blue that provides a calming feel and increased readbility.
Applications
Web Design
In web design, Ultramarine can be used to create a sense of depth and sophistication. It's particularly suitable for headers, navigation menus, or as an accent color to draw attention to specific elements. However, due to its low luminance, it's important to use it sparingly and pair it with lighter colors to ensure readability and accessibility. Consider using it for interactive elements like buttons or links, but always provide sufficient contrast with the background to meet accessibility standards. Ultramarine can also be used to create a visually appealing and engaging user interface, conveying a sense of trust and reliability.
Interior Design
In interior design, Ultramarine can bring a touch of elegance and drama to a space. It works well as an accent color in furniture, wall art, or decorative accessories. Pairing it with neutral tones like white or gray can create a balanced and sophisticated look. Ultramarine can also be used to create a focal point in a room, such as a feature wall or a statement piece of furniture. Its cool undertones can create a calming and serene atmosphere, making it suitable for bedrooms or living rooms. Consider using it in combination with natural materials like wood or stone to add warmth and texture to the space.
Fashion
Ultramarine is a bold color for fashion. An Ultramarine dress will create a striking and confident look that is perfect for a night on the town. The hex color can also be paired with white sneakers for a fresh look that would bring a confident style to the wearer. Another option is to wear a Ultramarine blazer with black pants for a business meeting. It will showcase a level of confidence that the person knows what they are doing. This color is versatile to fit any personal style.