Ultramarine
General Information about #030B98
The hex color code #030B98 represents a dark shade of blue, often referred to as Ultramarine. It is composed of 1.18% red, 4.31% green, and 59.61% blue. In the RGB color model, this translates to 3 red, 11 green, and 152 blue. The color is frequently associated with feelings of depth, stability, and sophistication. Ultramarine has been used historically in art and design to convey trust, authority, and intelligence. Due to its strong blue component, it is often used in contexts where a sense of calm or formality is desired. The color's darkness and intensity make it suitable for creating contrast or highlighting elements when used strategically.
The contrast ratio of #030B98 with pure white (#FFFFFF) is 2.29:1, which is considered poor for text and user interface elements. This means that text using this color on a white background may be difficult for users with visual impairments to read. To improve accessibility, it is recommended to use a lighter shade of blue or a completely different color with a higher contrast ratio. For example, using a light yellow or a bright white text on #030B98 background would significantly enhance readability and meet accessibility standards like WCAG (Web Content Accessibility Guidelines). For graphical elements, ensure sufficient contrast to distinguish them clearly. Consider providing alternative color themes for users to customize their experience based on their visual needs. Testing with accessibility evaluation tools can also help identify and address potential issues.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #030B98 can be utilized for header backgrounds or call-to-action buttons to create a sense of sophistication and trustworthiness. Given its low contrast, it is advisable to use it sparingly for text but rather on larger user interface (UI) elements. Ultramarine can set a tone of depth and professionalism, suitable for corporate websites or educational platforms. In data visualization, this color can represent specific categories or highlight critical data points in charts and graphs, ensuring the visual hierarchy is clear and intuitive. As an accent color, it effectively draws attention to key elements and enhances the overall user experience.
Interior Design
In interior design, #030B98, or Ultramarine, can be used to add a pop of color to a room. It works well as an accent color in combination with neutral tones such as gray or white. For example, Ultramarine can be used for accent walls, throw pillows, or decorative accessories. It is suitable for rooms where a sense of calm and sophistication is desired, such as bedrooms or studies. The color can be balanced with warm lighting and natural wood tones to create a cozy yet elegant space. It's important to use it sparingly to avoid overpowering the room, instead allowing it to complement the overall design.
Fashion Industry
In the fashion industry, Ultramarine (#030B98) can be employed to produce garments that evoke a sense of sophistication and elegance. This color can be particularly effective in evening wear, such as dresses and suits, where its depth can add a touch of luxury. Moreover, it's a versatile choice for accessories like scarves, handbags, or shoes, allowing designers to introduce a striking accent to a more neutral ensemble. The color pairs well with metallic accents like silver or gold, enhancing its visual impact and creating a cohesive look. Ultramarine garments may resonate well with consumers seeking both style and refinement.