Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #030A98, is a deep, vivid blue pigment historically derived from the mineral lapis lazuli. In modern times, it is synthetically produced and widely used in various applications, including fine art, cosmetics, and textiles. The color is characterized by its intense saturation and slightly reddish undertone compared to other blues. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' reflecting its import from overseas sources in the past. Ultramarine is chemically composed of a complex sodium aluminosilicate with sulfur. It has been prized for its exceptional lightfastness and color stability. This pigment exhibits unique optical properties due to its crystal structure. The colour is now primarily used in digital applications and can be found in many modern designs.
The color #030A98, Ultramarine, presents significant accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text to ensure readability, ideally with a contrast ratio meeting WCAG guidelines (minimum 4.5:1 for normal text and 3:1 for large text). This deep, saturated blue can cause eye strain if paired with dark text. In UI design, avoid using this color for crucial interactive elements unless accompanied by clear visual cues beyond color alone, such as icons or text labels. Ensure sufficient contrast for users with visual impairments or color blindness. Consider using color contrast checkers to validate the accessibility of color combinations. Additionally, avoid relying solely on color to convey important information; supplement color with text or symbols to accommodate all users. Using this color sparingly and thoughtfully will contribute to a more inclusive and accessible design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
Ultramarine (#030A98) can serve as a striking accent color in website designs, particularly for highlighting key calls to action or important information sections. Its depth can create a sense of sophistication and professionalism, making it suitable for businesses in the technology, finance, or consulting sectors. However, it's crucial to balance its intensity with plenty of white space and lighter complementary colors to avoid overwhelming the user. Used sparingly, it can add a touch of elegance and visual interest without sacrificing readability or usability. It is very applicable as a background colour for a dark theme.
Fashion and Apparel
In the fashion industry, Ultramarine can be used in both apparel and accessory designs. Its rich hue works well in evening wear or statement pieces, adding a touch of luxury. It can be paired with neutral tones like gray, white, or black for a sophisticated look, or combined with brighter colors like gold or yellow for a bolder statement. Furthermore, Ultramarine dyes are used to give denim a richer and darker hue, improving the quality of the product.
Logo Design
Ultramarine is frequently used in logo design to convey trust, stability and wisdom. Its intensity gives a business the feel of professionalism and can add to the businesses integrity, as perceived by possible customers. This integrity can improve the marketability and brand awareness of the business, making the brand more trustworthy and more appealing to the average customer. Ultramarine can be used by small, medium and large businesses with similar effect.