Ultramarine
General Information about Ultramarine (#030A94)
The hex color #030A94, also known as Ultramarine, is a deep shade of blue that conveys a sense of depth, stability, and sophistication. It's a color often associated with trust, intelligence, and authority, making it a popular choice for branding and visual communication in various industries. Ultramarine blue has historical significance, derived from the pigment ground from lapis lazuli, a semi-precious stone. This pigment was highly valued and used in fine art, particularly during the Renaissance. Today, it is synthetically produced, making it more accessible, but it still retains its association with luxury and high quality. In color psychology, Ultramarine promotes feelings of peace and tranquility. It is often used to create a sense of calm and focus.
The color #030A94, a deep ultramarine, presents significant accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Using a color contrast checker is crucial. Avoid pairing this color with mid-tone colors, as the contrast will likely be insufficient for users with visual impairments. In interactive elements like buttons and links, ensure sufficient visual cues beyond color alone. Consider adding underlines or icons to links and providing clear visual feedback on hover or focus states. Thorough accessibility testing with users is advised to confirm the effectiveness of your design choices.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
Ultramarine can be used as an accent color in web design to draw attention to specific elements such as buttons, headings, or calls to action. It evokes a sense of trust and professionalism, making it suitable for corporate websites or finance-related applications. However, its deep hue necessitates careful consideration of contrast ratios with text and other visual elements to ensure readability and accessibility. For example, pairing ultramarine with a light yellow or white text can create a striking and accessible design.
Interior Design Accent
In interior design, ultramarine can serve as a bold statement color for a feature wall or furniture piece. Its rich tone can create a sophisticated and luxurious atmosphere, especially when combined with metallic accents like gold or silver. However, due to its intensity, it's best used sparingly and balanced with neutral colors like white, gray, or beige to prevent the space from feeling overwhelming. Consider using ultramarine in a bedroom or study to promote a sense of calm and focus.
Fashion Accent
In fashion, ultramarine can be incorporated into clothing and accessories to add a touch of elegance and sophistication. It pairs well with both neutral colors like black, white, and gray, as well as other bold colors like red and yellow. Ultramarine can be used to create a variety of different looks, from classic and timeless to modern and edgy. Consider an ultramarine dress for a formal event, or an ultramarine scarf to add a pop of color to a casual outfit.