Ultramarine
General Information
The hex color #030995, also known as Ultramarine, is a deep and intense shade of blue. In the RGB color model, it is composed of 1.18% red, 3.53% green, and 58.43% blue. This composition results in a color that is strongly dominated by the blue component, giving it its characteristic depth and richness. Ultramarine is often associated with qualities such as depth, stability, and intelligence. It is part of the blue color family, which is generally known for its calming and trustworthy associations. This particular shade, however, carries a more pronounced sense of sophistication and formality compared to lighter blues. Its visual impact is significant, making it a color that can effectively draw attention and create a lasting impression, if used correctly.
The hex color #030995, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely dark hue results in very low contrast against lighter backgrounds, making text and other visual elements difficult to discern. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. To improve accessibility, consider using this color sparingly and only with very light backgrounds that provide a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, avoid using this color for text or interactive elements altogether. Employing color contrast analyzers can help ensure compliance with accessibility standards and create a more inclusive user experience. Careful consideration of color combinations is essential to avoid excluding users with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, Ultramarine (#030995) can serve as a sophisticated background for headers or call-to-action buttons, provided that the text or elements placed on it are of a significantly lighter color to ensure readability. In branding, it can represent trust, security, and intelligence, making it suitable for financial institutions or tech companies aiming to project a reliable image. Within the realm of interior design, Ultramarine can be used as an accent wall color in a study or library to create a calming and focused environment. When used in fashion, this deep blue is suitable for formal wear or accessories, adding a touch of elegance. Due to its intensity, it should be paired with neutral tones to avoid overpowering the overall aesthetic.
Packaging and Design
For packaging design, Ultramarine offers a premium, luxurious feel. Consider using it for high-end cosmetic or spirit brands. It works best when combined with gold or silver accents. In the field of digital art, this hue is perfect to create a night scene or a fantasy theme. When choosing textiles for fashion design, Ultramarine serves well for creating classic, elegant pieces that stand the test of time. It would work very well with black or white colors. In graphic design, use the hex code #030995 for data visualizations that need to convey authority and depth. It can also be used in infographics, where it helps draw attention to the most important information.
Fashion, Beauty and Interiour design
In interiour design, Ultramarine can be used to create a sophisticated and calming atmosphere. Consider using it for accent walls or furniture in a study or living room. It pairs well with neutral colors like gray, beige, or white. Ultramarine can be used in the fashion industry to create elegant and sophisticated pieces. It works well for evening gowns, suits, or accessories. In the beauty industry, Ultramarine can be used in eyeshadows, eyeliners, or nail polishes to create a dramatic and bold look. It is also used as a pigment in some foundations and concealers.