Ultramarine
General Information about #030994
The hex color #030994 is a dark shade of blue, often referred to as ultramarine. It is composed of 1.18% red, 3.53% green, and 58.04% blue. In the RGB color space, it represents very little red and green, with a strong dominance of blue. In the CMYK color model, it consists of 98% cyan, 94% magenta, 0% yellow, and 42% black. This color is primarily used to evoke feelings of depth, trust, and stability. Ultramarine is a historic pigment, originally made from lapis lazuli, a semi-precious stone. Its use dates back centuries, and it has been highly valued for its vibrant and lasting color. Today, synthetic versions of ultramarine are widely available, making it more accessible for various applications.
The color #030994, a deep ultramarine, presents significant accessibility challenges, especially in text applications. Its low luminance value of 0.011 makes it difficult to read against darker backgrounds, and even against white, the contrast ratio falls far below WCAG recommendations. A contrast ratio of at least 4.5:1 is needed for small text and 3:1 for large text. To improve accessibility, it is recommended to use this color sparingly for text and only with very light backgrounds, ensuring a contrast ratio that meets accessibility standards. When using this color for interactive elements, it's crucial to provide clear visual cues beyond color alone. Consider adding borders, icons, or text labels to enhance usability for users with visual impairments. Furthermore, always test color combinations with accessibility tools to ensure compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Ultramarine, with its inherent depth and richness, finds a natural home in website headers and footers, creating a sense of sophisticated authority. Its use as a background color evokes feelings of trust and reliability, making it suitable for financial institutions or professional service websites. When combined with lighter accent colors such as white or a pale yellow, it establishes a visually appealing hierarchy, guiding the user's eye through the content and enhancing the overall user experience.
Branding for Tech Companies
Ultramarine's captivating hue makes it an excellent choice for branding efforts aimed at conveying innovation and intellectual curiosity. Its association with depth and intelligence renders it fitting for companies in technology, research, or higher education. When incorporated into logos, marketing materials, or website design, ultramarine distinguishes a brand as forward-thinking and sophisticated, thereby attracting a discerning clientele that values ingenuity and originality.
Accent Color in Interior Design
In interior design, ultramarine serves as a powerful accent color, injecting sophistication and elegance into living spaces. Its association with depth and tranquility makes it ideal for feature walls, upholstery, or decorative accessories. When paired with neutral tones such as gray or beige, ultramarine establishes a striking focal point, enhancing the room's overall aesthetic and fostering an atmosphere of refined comfort.