Ultramarine
General Information About Ultramarine
The hex color #030698, also known as Ultramarine, is a deep, saturated shade of blue. It is composed of 1.18% red, 2.35% green, and 59.61% blue. In the RGB color model, this translates to R:3, G:6, B:152. Ultramarine is often associated with feelings of calmness, stability, and authority. It is a popular choice for branding and design elements that seek to convey trustworthiness and professionalism. Historically, ultramarine pigment was derived from the mineral lapis lazuli and was highly valued, making it a color often associated with royalty and high status. In modern times, the color is synthetically produced, making it more accessible for various applications. Its deep tone makes it suitable for creating a sense of depth and sophistication in both digital and physical designs.
The color #030698, a deep ultramarine, presents certain accessibility challenges, especially in web design. Its low lightness value (very dark) means it requires careful consideration of contrast ratios to ensure readability. When used as a background color, it is crucial to pair it with a very light text color (white or a very pale shade) to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Failure to adhere to these guidelines can result in content that is difficult or impossible for users with visual impairments to read. Additionally, avoid using this color for important interface elements or links without clear visual cues beyond color alone, as colorblind users may not be able to distinguish them. Providing alternative cues, such as underlines or icons, can significantly improve accessibility. Use color contrast tools to check if your color combinations are accessible.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better contrast against white backgrounds while maintaining a similar aesthetic.
A more vibrant blue that can be used as an accent color to draw attention without overwhelming the design.
A dark gray for text which combines very well with white to give a good contrast
Applications
Web Design
In web design, this color can be used for headers, footers, or sidebars to create a sense of depth and sophistication. It pairs well with lighter shades of blue or gray for a modern look. The contrast is essential to ensure readability for all users. It is suitable for websites where sophistication is needed.
Interior Design
In interior design, #030698 can be used as an accent color in furniture or wall art to add a touch of elegance and calmness to a room. It works well in bedrooms or studies, creating a serene and focused atmosphere. Avoid using this color for large wall surfaces.
Fashion
In fashion, this color can be used in evening wear or formal attire to create a sophisticated and elegant look. It pairs well with silver or gold accessories. Using it sparingly is the key to good design. For example, a tie in this color can be a good addition.