Ultramarine
General Information about #030299
The hex color #030299, also known as Ultramarine, is a deep shade of blue. In the RGB color model, it is composed of 1.18% red, 0.78% green, and 60% blue. This composition results in a color that is strongly biased towards the blue end of the spectrum. Ultramarine's association with royalty and art comes from its historical use in paints made from lapis lazuli. It is a color that is associated with stability, trust, and intelligence. Because it is such a dark color, it is best used as an accent color, especially for web design. The color is best used with white text because of its darkness.
The color #030299, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its very low lightness value (perceived brightness) means it requires extremely light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #030299 as a background, careful consideration is needed to meet these standards. Tools like contrast checkers can help verify compliance. Using it for small text is not recommended. Also, it's important to remember that color perception varies among individuals; testing with users, particularly those with visual impairments, is highly advisable to confirm the design's accessibility. Ensure interactive elements using this color provide sufficient visual cues beyond color alone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #030299 can serve as a powerful accent color, especially for highlighting key elements or calls to action. However, due to its darkness, it's best used sparingly. It works well in headers or footers, paired with lighter text. For branding, it can evoke feelings of trust and stability, making it suitable for financial institutions or technology companies. It can also be used in data visualization to represent important data points. It is crucial to use it as a background for white text. Remember to test the color for accesibility, especially for colorblind users.
Fashion and Interior Design
In fashion, #030299 can be used to create a sophisticated and elegant look. A dark blue dress can look amazing for elegant events. As an accent color, it can add a touch of class to various outfits. In interior design, this shade can work wonders as a feature wall color in a living room or study, providing a sense of depth and serenity. It complements well with lighter shades of grey and white, creating a balanced and calming environment. Dark blue velvet furniture can also create a luxurious atmosphere.
Graphic Design Background
In graphic design, Ultramarine is good for backgrounds on posters, websites, and presentations, but it is very dark, and you will need a very light foreground color. Also, the color itself could be used for data representation, combined with lighter shades.