Deep Cerulean
General Information About Deep Cerulean
The hex color code #0271B2, also known as Deep Cerulean, is a captivating shade of blue with a moderate saturation and brightness. It is composed of 0.78% red, 44.31% green, and 69.8% blue. In the RGB color space, this translates to R:2, G:113, and B:178. Deep Cerulean typically evokes feelings of trust, stability, and calm, making it a popular choice for branding in industries such as finance, technology, and healthcare. Its cool undertones make it versatile for both digital and print media, lending a sense of professionalism and reliability. The color is not very bright or dark and can be used in many different variations.
The hex color #0271B2, also known as Deep Cerulean, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that the foreground text or elements have sufficient contrast to meet WCAG guidelines. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended for AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Lighter colors like whites, creams, and light yellows often work best as foregrounds. Tools like WebAIM's contrast checker can help evaluate contrast ratios. When used for interactive elements like buttons or links, clear visual cues beyond color alone should be provided to ensure usability for users with color vision deficiencies. Using borders, underlines, or icons can help provide redundancy and improve accessibility.
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Applications
Financial Applications
Deep Cerulean, with its calming and trustworthy feel, is excellent for financial applications. It conveys stability and security, reassuring users about the safety of their transactions and personal information. User interfaces can benefit from this color in elements like account dashboards, transaction histories, and security settings. Combining it with neutral grays and whites creates a professional and clean aesthetic, further reinforcing confidence. This color will also help building a strong brand identity.
Web Design Elements
In web design, #0271B2 can be utilized effectively for headers, navigation bars, and call-to-action buttons. Its vibrant yet professional tone draws attention without being overly aggressive. Consider using it as the primary color for technology-related websites or applications. To ensure readability, pair it with lighter text colors and sufficient spacing. The color can also be part of a carefully chosen palette, for example, with lighter shades of gray and white to create a modern, clean design.
Presentation Templates
Deep Cerulean is a great color choice for business settings because it represents authority, trust and stability. It is suitable for presentation templates in PowerPoint and Google Slides. It can be used for infographics and data visualizations to make the presented data more trustworthy. The color has a calming and trustworthy feel, and is excellent for financial applications. It conveys stability and security, reassuring users about the safety of their transactions and personal information.