Science Blue
General Information
Science Blue, with the hex code #0267E4, is a vivid and energetic shade of blue. It resides in the blue color family and exhibits a strong association with technology, innovation, and forward-thinking concepts. The color derives its name from the scientific field, evoking feelings of precision, intelligence, and exploration. It is often used in branding and marketing materials to convey a sense of expertise and reliability. The color is typically perceived as calming, trustworthy, and stable, making it a popular choice for businesses in technology, finance, and healthcare. Science Blue's brightness and saturation make it easily noticeable, ensuring it captures attention effectively when used strategically in design.
The hex color #0267E4, also known as Science Blue, presents some accessibility challenges, particularly concerning contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability for individuals with visual impairments. A light text color, such as white or a very pale yellow, would be necessary to meet accessibility standards like WCAG. It's also essential to consider the size and weight of the text; smaller or thinner fonts may require even greater contrast. When used for interactive elements, like buttons or links, sufficient contrast is crucial to allow users to clearly identify and interact with them. Providing alternative visual cues, such as underlines or icons, can further enhance accessibility for users who may have difficulty distinguishing colors. The color should also be tested using accessibility tools and with users to ensure it meets their needs.
Shades
Digital Color Formats
Alternative colors
- #5dade2
A lighter blue that offers improved contrast with darker text, making it more suitable for backgrounds.
- #00468b
A darker blue that provides better contrast with lighter text, suitable for text and interactive elements.
- #007fff
A more saturated blue that can be used to draw attention to specific elements, whilst keeping in mind the required contrast ratio.
Applications
Web Development
In web development, Science Blue (#0267E4) can serve as a vibrant accent color to draw attention to key elements or highlight interactive components. It is often used for buttons, links, or call-to-action elements to guide user interaction. Furthermore, the color is very suitable for data visualizations to represent insights. However, when using this color, consider its accessibility implications. It is best practice to check the color contrast between the text and the background.
UI/UX Design
In the realm of user interface (UI) and user experience (UX) design, Science Blue can be strategically employed to create a modern and engaging interface. Its vibrant hue adds a touch of sophistication to application designs, making it suitable for dashboards, control panels, and various interactive elements. The color evokes a sense of trust, making it suitable for applications that handles sensitive information such as banking or health records.
Interior Design
Science Blue can be used to create a refreshing and modern aesthetic. Its cool tone is ideal for creating a calming and inviting atmosphere in bedrooms and living spaces. The color pairs well with neutral tones like white, gray, and beige, as well as natural materials like wood and stone. As an accent wall, it can add a pop of color to a room without being overpowering. Additionally, it can be used in decorative items such as cushions, curtains, and rugs to tie the color scheme together.