Science Blue
General Information about Science Blue
Science Blue, with the hex code #0267C8, is a deep and vibrant shade of blue that evokes feelings of intelligence, innovation, and trust. It is a color often associated with science, technology, and the digital world. In the RGB color model, it is composed of 0.78% red, 40.39% green, and 78.43% blue. This color has a relatively low saturation, which gives it a somewhat muted appearance compared to more vibrant blues. Science Blue falls within the blue color family and is often perceived as a cool and calming color. It can be used effectively in various design applications to create a sense of professionalism, reliability, and sophistication. Its hex code is a precise representation of its colorimetric properties, making it easy to reproduce consistently across different media and platforms.
The accessibility of #0267C8 (Science Blue) needs careful consideration. Its low lightness value (approximately 20%) means it requires very light text (white or near-white) to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is essential to verify compliance. Avoid pairing this color with other dark shades. Also, avoid relying solely on color to convey important information; supplement it with text labels or icons for accessibility. When using this color for links or interactive elements, provide clear visual cues on hover and focus states to aid users navigating with keyboards or screen readers.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Science Blue (#0267C8) can be effectively used in website headers and footers to create a professional and trustworthy impression. Its cool tone evokes feelings of stability and reliability, making it suitable for businesses in the technology, finance, or healthcare sectors. The color works well as a background for navigation menus, calls to action, and important announcements. It can be combined with white or light gray text for optimal readability and a clean, modern aesthetic. Complementary colors, such as shades of orange or yellow, can be used sparingly to highlight key elements and add visual interest.
Data Visualization
In data visualization, Science Blue can represent a specific category or dataset. Its distinct hue allows for easy differentiation from other data points on charts and graphs. For example, in a line graph tracking sales performance, Science Blue could represent the sales figures for a particular product line. The color can also be used to highlight key trends or outliers in the data, drawing the viewer's attention to important insights. When using Science Blue in data visualization, it is crucial to ensure that the color is legible and easily distinguishable from other colors used in the visualization, especially for individuals with color vision deficiencies.
Branding and Marketing
Science Blue is a versatile color for branding and marketing materials that seek to convey trust, innovation, and professionalism. Consider using it in logo designs, brochures, business cards, and social media graphics. For example, a tech company could use Science Blue to represent its cutting-edge technology and commitment to reliability. It can be combined with other complementary colors, such as white, gray, or light shades of yellow, to create a cohesive and visually appealing brand identity. Using Science Blue consistently across all marketing channels helps reinforce brand recognition and build a strong brand image.