Endeavour
General Information
The hexadecimal color #0266B2, also known as Endeavour, is a dark shade of blue. It is composed of 0.78% red, 40% green, and 69.8% blue. In the RGB color model, it is represented as (2, 102, 178). This color falls under the blue color family, known for its association with calmness, stability, and trust. It's frequently used in corporate branding and website design to convey professionalism and reliability. The dark nature of the color means it requires careful consideration regarding color contrast, especially when used for text or user interface elements, to ensure accessibility and readability for all users. Its hexadecimal nature makes it readily usable for digital applications.
The hex color #0266B2, also known as Endeavour, presents some accessibility considerations for web developers. Its dark hue means careful attention should be paid to color contrast. When used as a background color, ensure that text displayed on top of it is light enough to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools to check color contrast is advisable. Avoid using this color for critical elements like links or buttons without sufficient contrast, as it can be difficult for users with visual impairments to perceive. Providing alternative visual cues, such as underlines or icons, can enhance accessibility. When combined with other dark colors, the overall design may become inaccessible to many users.
Shades
Digital Color Formats
Alternative colors
- #3498db
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #2980b9
A more vibrant blue that can draw attention to important elements on a webpage.
- #a7c4e3
A softer, pastel blue that creates a calming and inviting atmosphere, ideal for websites focused on relaxation or well-being.
Applications
Web Design
In web design, #0266B2 can be used as a primary color for websites related to technology, finance, or corporate businesses. Its strong, professional appearance conveys trust and stability. As a background for headings or call-to-action buttons, it can create a visually appealing and engaging user experience. However, due to its darkness, it is essential to pair it with lighter text colors to ensure readability and accessibility. Use this color sparingly to highlight critical sections without overwhelming the overall design. It is a good choice for companies aiming to appear reliable and sophisticated.
Interior Design
In interior design, #0266B2 can be incorporated as an accent color in modern or minimalist spaces. It can be used for painting a feature wall or selecting furniture pieces such as sofas or chairs. The color adds a touch of sophistication and depth to the room, especially when paired with neutral tones like gray, white, or beige. Additionally, consider using it for decorative elements like cushions, curtains, or artwork to bring a cohesive look. This color works exceptionally well in studies or home offices, promoting a sense of focus and concentration.
Fashion
In fashion, the color #0266B2 can be a bold choice for garments like dresses, suits, or jackets. It conveys a sense of confidence and style, making it suitable for formal occasions or professional settings. It can also be used as an accent color in accessories such as scarves, ties, or handbags. This color pairs well with other neutral shades like black, white, and gray, as well as complementary colors like orange or yellow. Whether it is for a statement piece or subtle accents, #0266B2 brings sophistication and uniqueness to any ensemble.