Bahama Blue
General Information about Bahama Blue
The hexadecimal color #026399, also known as Bahama Blue, is a dark cyan-blue color that evokes feelings of tranquility, calmness, and reliability. It is composed of 0.78% red, 38.82% green, and 60% blue. In the RGB color model, this translates to R:2, G:99, B:153. The corresponding CMYK values are C:99, M:35, Y:0, K:40. Bahama Blue is often associated with professionalism, trustworthiness, and stability, making it a popular choice for corporate branding, particularly in industries such as technology, finance, and healthcare. Its association with water and the sky also makes it suitable for travel and tourism-related designs. This color's versatility allows it to be used in both web and print media.
The color #026399, also known as Bahama Blue, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text (ideally white or a very pale yellow) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Avoid pairing this color with mid-tone or dark colors as text, as this will likely result in poor readability for users, including those with visual impairments. Ensure all interactive elements, such as buttons and links, have a clear visual indication of their state (e.g., hover, focus) that is also highly contrasting against the background color. Thoughtful design choices are essential to make content accessible to all users.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Design
Bahama Blue provides a calm and professional ambiance, making it well-suited for corporate websites, particularly in the technology or finance sectors. Its association with trustworthiness and stability can enhance brand perception and create a sense of reliability. It can be used in charts and graphs to represent data clearly, in header sections to delineate page sections and to enhance the user experience and make the site more visually appealing.
Spa and Wellness Branding
The cool and refreshing qualities of Bahama Blue make it a good choice for spa or wellness center branding. The color can be used in logos, website design, and interior decor to create a soothing and relaxing atmosphere. Paired with natural elements like wood or stone, it enhances the feeling of tranquility and promotes a sense of well-being. In marketing materials, it communicates cleanliness, serenity, and a focus on self-care, encouraging potential clients to seek out these services for relaxation and rejuvenation.
Travel and Tourism Marketing
Bahama Blue's association with water and open skies makes it an ideal color for travel and tourism websites and marketing campaigns. It can evoke feelings of adventure, relaxation, and escape, enticing potential travelers to explore new destinations. It can be effectively used to highlight destination photos, promote water-based activities and create engaging user interfaces that foster a sense of wanderlust.