Endeavour
General Information about #0262B2 (Endeavour)
The hexadecimal color code #0262B2, commonly referred to as Endeavour, represents a dark shade of cyan-blue. In the RGB color model, it is composed of 0.78% red, 38.43% green, and 69.8% blue. This color is commonly associated with traits such as depth, stability, and expertise, making it a popular choice for websites and branding materials that aim to convey a sense of trustworthiness and reliability. The color is named after Captain Cook's ship, HMS Endeavour. The color can be used both for background as well as text, but accessibility guidelines must be taken into account to avoid low-contrast ratio issues. The color belongs to the dark cyan-blue hues.
The color #0262B2, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to pair it with a light text color to ensure sufficient contrast for readability, ideally aiming for a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines for Level AA compliance. A text color like white (#FFFFFF) is advisable. Conversely, if #0262B2 is used for text, a light background would be necessary. Failure to ensure adequate contrast can make content difficult or impossible to read for users with visual impairments. Also, avoid using this color as the sole indicator for interactive elements like links or buttons; provide additional cues such as underlines or icons to ensure usability for colorblind users.
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Applications
Web Design
In web design, Endeavour (#0262B2) can be utilized to create a professional and trustworthy atmosphere for websites, particularly for corporate or financial institutions. It's suitable for website headers, navigation bars, or as an accent color to highlight important call-to-action buttons. The color evokes feelings of stability and reliability. Combining it with clean, minimalist design elements further enhances the user experience. When implementing, developers should consider the color contrast to ensure that text remains readable. It can be further complemented by neutral colors such as whites and grays.
Interior Design
In interior design, Endeavour (#0262B2) can be employed to create a calming and sophisticated environment. Its deep, cool tone makes it suitable for accent walls in living rooms or bedrooms. The color can promote a sense of relaxation and mental clarity. Complementary colors such as light grays or warm beiges can be used to balance the coolness of Endeavour. Using this color in furniture or decorative elements can also add a touch of elegance to a space. It is suitable for upholstery and other fabric designs.
Branding
Endeavour (#0262B2) can be a great option for branding especially in fields such as technology, consulting, or finance where trust and reliability are paramount. It may be used in logos, marketing materials, and websites to create a cohesive and professional brand identity. Its association with stability and knowledge can instill confidence in customers and partners. Furthermore, the careful selection of the brand tone of voice that is in line with the color makes it a powerful marketing tool.