Endeavour
General Information about Endeavour (#0253B2)
The hex color code #0253B2, also known as Endeavour, is a dark shade of blue. It is composed of 0.78% red, 32.55% green, and 69.8% blue. In the RGB color model, this corresponds to R:2, G:83, B:178. In the CMYK color model, it consists of 98.88% cyan, 53.37% magenta, 0% yellow, and 30.2% black. The color has a wavelength of approximately 473.12 nm. Colors similar to Endeavour often evoke feelings of trust, stability, and depth. It is frequently used in corporate branding and designs that aim to convey reliability and professionalism. The color is also associated with the ocean and sky, creating a calming effect when used in the appropriate context.
The hex color #0253B2, also known as Endeavour, presents specific accessibility considerations for web development. Its dark hue implies a need for light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between the text and background color must be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Using a color contrast checker is crucial to verify compliance. If the contrast is insufficient, consider adjusting the color, either by lightening #0253B2 or choosing an entirely different color combination to ensure usability for individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A lighter shade of blue that maintains a professional look while offering better readability with dark text.
- #007bff
A more vibrant blue that can be used as an accent color, providing better visibility.
- #343a40
A dark grey to provide a sophisticated neutral tone with sufficient contrast when used with light colors
Applications
User Interface Design
In user interface design, Endeavour (#0253B2) can serve as a primary color for buttons and navigation bars, conveying a sense of trust and stability. Its deep tone works well in creating a focused user experience, especially when paired with lighter accents. However, its darkness requires careful consideration of text color to maintain readability, making it essential to choose contrasting text colors like white or very light yellow. Ensure the color does not dominate the screen, use it in moderation to guide the user's eye to important actions and information.
Fashion
Endeavour (#0253B2) can be used to evoke depth and seriousness, making it suitable for formal wear or accent pieces. Combining it with lighter blues or grays can create a balanced and professional look. Using Endeavour as an accent color can add a touch of sophistication without overwhelming the overall aesthetic. Moreover, the color can be used in outfits designed for business meetings.
Landing page design
This color is great in landing pages for technology companies. The color evokes confidence in the company which is important to turn visitors into customers. The color is used on the main buttons to lead the visitor of the webpage to a free trial or purchase of the product. Also the use of this color is great to generate trust in the company and its solutions.