Ultramarine
General Information about Ultramarine
The color #020A99, commonly known as Ultramarine, is a deep shade of blue that evokes feelings of serenity, confidence, and authority. It is a color that belongs to the blue color family and is often associated with trust and stability. In the RGB color model, #020A99 is composed of 0.78% red, 3.92% green, and 60% blue. In the CMYK color model, it is made up of 99% cyan, 90% magenta, 0% yellow, and 40% black. Ultramarine's hex code is derived from its RGB values, representing the intensity of red, green, and blue light needed to create the color. It is a color that is often used in corporate branding to project an image of reliability and professionalism. Ultramarine is perceived differently across cultures, but it generally holds positive connotations.
The hex color #020A99, also known as Ultramarine, presents considerable accessibility challenges, especially for text-based content. Its very low lightness value of approximately 2% means that it provides insufficient contrast against standard light backgrounds like white. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. Ultramarine falls far short of these requirements when paired with a white background. Therefore, using #020A99 for text on a white or similarly light-colored background would make the text difficult to read for users with visual impairments. To improve accessibility, it is essential to pair this color with a very light color such as white (#FFFFFF) or a very light gray for text, ensuring a contrast ratio that meets accessibility standards. For decorative purposes, the color is more flexible, but careful consideration should still be given to its impact on users with visual sensitivities.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers improved contrast against white backgrounds while retaining a similar aesthetic.
A more saturated blue that can be used as an accent color without compromising readability.
A darker shade of blue to use on light backgrounds to give the design a professional look.
Applications
Web Design
In web design, Ultramarine can be used as a primary color for headings or as an accent color to draw attention to specific elements. However, due to its low contrast, it should be paired with a very light color for text to ensure readability. It can also be used effectively in backgrounds or graphic elements where contrast is less of a concern. The color provides an elegant and powerful visual cue to represent technology, professionalism or corporate power.
Interior Design
In interior design, Ultramarine can be used to create a sophisticated and calming atmosphere. It works well as an accent wall color or in furniture upholstery. Consider using it in spaces where you want to promote relaxation and focus, such as bedrooms or home offices. Pair with neutral tones like white or gray to balance the intensity of the blue and create a harmonious color scheme.
Fashion
In the fashion industry, Ultramarine can be used in formal clothing and elegant designs to convey confidence. It can also be incorporated into casual wear as an accent color in accessories, such as scarves or handbags. When combined with neutral colors such as gray, white, or black, Ultramarine creates a sophisticated and classic appearance.