Ultramarine
General Information about Ultramarine (#020799)
The hex color #020799, also known as Ultramarine, is a deep shade of blue within the blue color family. It possesses a rich history, originally derived from the precious stone lapis lazuli. This color is widely recognized for its association with depth, stability, and intelligence. In the RGB color model, #020799 is composed of 0.78% red, 2.75% green, and 60% blue. In the CMYK color model, its components are 99% cyan, 93% magenta, 0% yellow, and 40% black. Ultramarine is commonly employed in web design, graphic design, and fine arts, where it conveys a sense of sophistication and formality. Its hex code makes it suitable for digital applications.
The color #020799, a deep ultramarine, presents significant accessibility challenges, especially in text-based applications. Its low luminance value (very dark) necessitates extremely light text colors to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for large text, as per WCAG guidelines. This color may not be suitable for backgrounds if substantial text is required. When used for interactive elements, such as buttons, ensure a clear visual distinction through alternative cues like borders or icons to aid users with visual impairments. Thoughtful consideration is crucial to provide an inclusive user experience. Use accessibility evaluation tools to confirm compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Backgrounds
Ultramarine, with its depth and richness, is highly suitable for backgrounds in websites and applications where a sense of sophistication and trustworthiness is desired. It pairs well with lighter accent colors such as white, gold, or lighter shades of blue, and ensures a focused user experience. Dark themes become more immersive. In data visualization, this color can effectively highlight key data points against a lighter background, and it can be used for creating depth and visual hierarchy in UI design elements.
Fashion and Beauty
Ultramarine can be incorporated into nail polish or eyeshadow to create striking and bold looks. It is a popular choice for evening wear and special occasions, and can be combined with metallic accents to enhance its visual impact. It can be used as a bold color for handbags or evening wear, making a statement in outfits. In interior spaces, this color can be used for accent walls or decorative elements such as pillows, vases or artwork. It creates a dramatic focal point and pairs beautifully with neutral tones like white, gray and beige.
Branding
In branding, ultramarine conveys a sense of stability, trust, and intelligence. It is often used by financial institutions, technology companies, and educational organizations to project an image of reliability and expertise. This color is effective for logos, marketing materials, and website design.