Ultramarine
General Information about #020098
The hexadecimal color code #020098 represents a deep shade of blue, often referred to as Ultramarine. It is composed of 0.78% red, 0% green, and 59.61% blue. In the RGB color model, this translates to R:2, G:0, B:152. This specific shade falls within the range of blue hues, known for their association with stability, trust, and intelligence. Ultramarine has historically been derived from the gemstone lapis lazuli, making it a prized and valuable pigment. Its deep blue character is often used to evoke feelings of tranquility and sophistication. In color psychology, blues are often linked to feelings of calmness, reliability and security, making it a commonly chosen color for corporate branding and professional environments.
The color #020098, a deep ultramarine, presents significant accessibility challenges, especially in text-based applications. Its low luminance results in very poor contrast against standard white backgrounds, making it difficult for users with visual impairments to read text rendered in this color. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it's recommended to pair this color with very light hues like white or pale yellow to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Additionally, avoid using this color for critical interface elements or interactive components without proper contrast, as it may render them unusable for some users. Consider providing alternative color schemes for users with specific visual needs.
Shades
Digital Color Formats
Alternative colors
- #0a08a3
A slightly lighter shade of blue that offers better contrast against white backgrounds, improving readability.
- #1e1cb5
A more vibrant blue that can be used to draw attention to specific elements while maintaining a degree of sophistication.
- #36348a
A desaturated blue that provides a calmer and more subtle alternative, suitable for backgrounds or less critical elements.
Applications
Web Design Accent
In web design, #020098 can be used as an accent color to highlight specific sections of a website or to create a sense of depth and sophistication. It can be effectively employed in headers, footers, or call-to-action buttons, provided that sufficient contrast is ensured with the surrounding text and background elements. This color evokes a feeling of trust and professionalism, making it suitable for websites in the finance, technology, or education sectors. However, it should be used sparingly to avoid overwhelming the user and potentially impacting accessibility.
Interior Design Accent
In interior design, this deep ultramarine can be used to create a focal point in a room, such as an accent wall or a statement piece of furniture. It pairs well with neutral colors like gray, beige, and white to create a balanced and sophisticated atmosphere. The color can also be used in smaller doses, such as in throw pillows, artwork, or decorative accessories, to add a pop of color and visual interest. When using this color in a larger space, it's important to consider the lighting and the overall mood of the room to ensure that it doesn't feel too dark or overwhelming.
Fashion Statement
In the fashion industry, ultramarine is a bold choice for statement pieces such as dresses or coats. Its depth and richness can add sophistication to an outfit. It works well when contrasted with lighter tones or paired with metallic accessories for an elevated look. Alternatively, this shade can be used as a secondary color in patterns or prints, adding a hint of intrigue without dominating the overall design. Its versatility allows for both formal and casual applications, depending on the textile and design.