Deep Cerulean
General Information about Deep Cerulean
The color #0174B3, also known as Deep Cerulean, is a captivating shade of blue-cyan. In the RGB color model, it's composed of 0.39% red, 45.49% green, and 70.2% blue. This combination creates a vibrant and engaging color that often evokes feelings of calmness, trust, and intellect. Deep Cerulean falls within the cyan-blue spectrum and is frequently associated with water, sky, and technology. Its hex code #0174B3 allows for precise color representation across various digital platforms and design software. It's a popular choice for web design, branding, and marketing materials, particularly for businesses seeking to convey a sense of innovation and reliability. Deep Cerulean’s unique character makes it versatile for both modern and classic design aesthetics. Its ability to be calming, yet professional makes it a solid choice for brands trying to convey a sense of trustworthy innovation.
The hex color #0174B3, also known as Deep Cerulean, presents some accessibility challenges, particularly in text-based applications. Due to its relatively low luminance, it may not provide sufficient contrast against light backgrounds like white or very pale yellows. To ensure readability, it is crucial to adhere to WCAG (Web Content Accessibility Guidelines) contrast ratios. For normal text (size 14 and below), a contrast ratio of 4.5:1 is recommended, while large text (size 18 and above) requires a ratio of 3:1. When using #0174B3 for text, consider pairing it with a very light color for the background, or vice versa, use it as a background color and pair it with white or a very bright color for the text. Tools like contrast checkers can help you determine if the color combination meets accessibility standards. Furthermore, avoid using color as the only means to convey important information. Provide alternative cues such as text labels or icons to ensure that users with visual impairments can perceive the content effectively.
Shades
Digital Color Formats
Alternative colors
- #29abe2
A slightly lighter shade offers improved contrast against white backgrounds while maintaining a similar aesthetic.
- #005689
A darker shade provides better contrast when used as a background color for light text.
- #348aa7
A desaturated variant that is still reminiscent of the original hue but less intense.
Applications
Website Design
Deep Cerulean can be used in website headers and footers to create a professional and trustworthy impression. Its cool tone invokes feelings of stability and reliability, making it ideal for businesses in the finance or technology sectors. Pairing it with white or light gray text enhances readability and creates a clean, modern aesthetic. Furthermore, consider using it as a background for call-to-action buttons, ensuring that they stand out without being overly aggressive.
Interior Design
In interior design, Deep Cerulean can be used as an accent color in living rooms or bedrooms. It works well with neutral tones like beige or gray to create a calming and sophisticated atmosphere. Consider using it for throw pillows, curtains, or wall art to add a pop of color without overwhelming the space. Metallic accents like gold or silver can further enhance its elegance.
Branding and Marketing
Deep Cerulean can be used in branding materials such as logos and business cards to convey a sense of professionalism and innovation. Its unique hue helps it stand out from more common shades of blue, making it memorable and distinctive. Pair it with a simple, modern font to reinforce the brand's forward-thinking image. It also works well for creating charts and graphs for data visualizations, helping to communicate information in a clear and engaging manner.