Bahama Blue
General Information about #016E97
The hex color #016E97, also known as Bahama Blue, is a deep, slightly desaturated blue with a hint of green. It belongs to the cyan-blue color family. In the RGB color model, it is composed of 0.4% red, 43.1% green, and 59.2% blue. In the CMYK color model, it consists of 99% cyan, 27% magenta, 0% yellow, and 41% black. This color is often associated with calmness, serenity, and trustworthiness. It's frequently used in branding and design to convey a sense of reliability and professionalism. In terms of color psychology, blue is known to promote relaxation and reduce stress. The specific hue of Bahama Blue suggests a connection to the ocean and sky, making it suitable for brands or designs related to travel, water, or nature.
The color #016E97, also known as Bahama Blue, presents some accessibility challenges, particularly in scenarios involving text. Due to its low luminance value, it may not provide sufficient contrast when used as text against a white or light-colored background. This can make it difficult for individuals with visual impairments to read the content. To ensure accessibility, it's crucial to pair this color with a significantly lighter color for text, such as white or a very light yellow. Alternatively, when using #016E97 as a background, employing a light text color is advisable. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Careful consideration of these contrast ratios is essential to meet accessibility standards and provide a user-friendly experience for all users, including those with disabilities. Also, consider that colorblind users might perceive this color differently, so use icons and labels to reinforce meaning.
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Applications
Web Design
In web design, Bahama Blue can be used to create a calming and professional atmosphere. It's suitable for website headers, navigation bars, and call-to-action buttons. It works exceptionally well for websites related to travel, tourism, or marine-related services. Its association with the ocean and sky can evoke a sense of tranquility and reliability. When used sparingly, it can add a touch of sophistication and elegance to a design. Also, it can be used for information visualizations and graphs.
Interior Design
In interior design, #016E97 can be used as an accent color in rooms with a nautical or coastal theme. It pairs well with white, beige, and other natural tones to create a serene and relaxing environment. Consider using it for throw pillows, curtains, or wall art. It can also be used in bathrooms to evoke a spa-like atmosphere. It is best used for smaller areas, such as a feature wall, to add color without overpowering the space. You can bring a piece of ocean to your home by using #016E97 as an accent wall.
Fashion
In fashion, Bahama Blue can be used as an accent color in outfits to add a pop of color. It pairs well with neutral colors such as white, black, and gray. Consider using it for accessories such as scarves, handbags, or jewelry. It can also be used in swimwear or activewear to evoke a sense of freshness and energy. It's often used in athletic wear or casual clothing to add a sporty and dynamic feel. As a solid choice for branding within the fashion industry.