Science Blue

General Information

Science Blue, represented by the hexadecimal code #016DD5, is a captivating shade of blue that evokes feelings of innovation, intellect, and trustworthiness. It's a medium-dark hue that sits comfortably within the blue color spectrum. In the RGB color model, it consists of 0.4% red, 42.7% green, and 83.5% blue. The CMYK values are 99% cyan, 49% magenta, 0% yellow, and 16% black. This color is often associated with technology, science, and corporate environments, making it a popular choice for branding and visual communication in those sectors. Its versatility allows it to be used effectively in both digital and print media, conveying professionalism and a modern aesthetic. Science Blue projects an image of competence and clarity.

The hex color #016DD5, also known as Science Blue, presents some accessibility challenges, especially in text-based contexts. Its relatively low luminance means that it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #016DD5 for text, pairing it with a light color such as white or a very light yellow would improve readability. In user interface design, ensure interactive elements using this color meet the contrast requirements for states like hover, focus, and active. Proper color combinations can make the design accessible to a broader audience, including those with color vision deficiencies or low vision.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design

  Science Blue (#016DD5) can be effectively utilized in website design to create a professional and trustworthy atmosphere. It is ideally suited for headers, navigation bars, and button backgrounds, especially for technology or science-related websites. This color evokes feelings of innovation and reliability, making it suitable for brands that want to convey these messages. Balance it with neutral colors like white or light grey to maintain readability and a clean aesthetic. Furthermore, consider using it in infographics or data visualizations to highlight key information, ensuring the color remains accessible by adhering to WCAG contrast ratio guidelines.

• Interior Design

  In the realm of interior design, Science Blue serves as an accent color to bring a pop of color to rooms with neutral palettes. Use it on walls, furniture, or decorative pieces to add a touch of sophistication and modernity. It pairs well with both warm and cool neutrals, creating a calming yet engaging environment. For example, use Science Blue throw pillows on a grey sofa, or paint an accent wall in a living room to create a focal point. Consider how lighting affects the color's appearance, and ensure it complements the overall design scheme for a harmonious look. The calming properties of blue can make it a nice colour for bedrooms or studies.

• Fashion

  Science Blue is a versatile color in fashion, often found in casual and formal wear alike. It can be used in clothing items such as shirts, dresses, and accessories like scarves and ties. This color offers a refreshing alternative to traditional navy or black, providing a touch of vibrancy without being overly bold. Pair it with neutral colors like white, grey, or beige for a balanced outfit, or combine it with complementary colors for a bolder statement. It can also be incorporated into athletic wear, as it gives an impression of dynamism.

Complementary color

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