Bahama Blue
General Information
The hex color code #016D97, also known as Bahama Blue, is a deep, muted shade of blue that evokes feelings of tranquility and sophistication. It is composed of 0.4% red, 42.7% green, and 59.2% blue. In the RGB color model, it has the values (1, 109, 151). This color is often associated with the ocean and sky, making it a popular choice for designs that aim to convey calmness and trustworthiness. The low red component and higher green and blue components contribute to its cool, serene character. Bahama Blue is commonly used in branding, web design, and interior decor to create a sense of stability and professionalism.
The color #016D97, also known as Bahama Blue, presents certain accessibility challenges due to its relatively low lightness value. When used as a foreground color, it requires careful consideration of the background color to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #016D97 on a white background may not meet these guidelines, potentially causing difficulties for users with visual impairments. To improve accessibility, it is advisable to pair it with a much lighter color such as #FFFFFF or a light shade of gray for text or interactive elements. Tools like contrast checkers can help assess and optimize the contrast ratio. Additionally, providing alternative visual cues, like icons or text decorations, can enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
- #29ABE2
A slightly lighter shade of blue that maintains a similar aesthetic while improving readability against light backgrounds.
- #004B8D
A darker shade of blue that provides better contrast when used on light backgrounds and adds a touch of sophistication.
- #5F9EA0
A desaturated blue, providing a neutral base that can be easily integrated with other colors
Applications
Web Design
In web design, Bahama Blue (#016D97) can be used for creating a professional and calming aesthetic. It's particularly effective for headers, navigation bars, and call-to-action buttons, where it can draw attention without being overly aggressive. The color evokes a sense of trust and stability, making it suitable for websites in the finance, healthcare, or education sectors. When paired with lighter shades or complementary colors, it can create visually appealing interfaces that enhance user experience and convey brand identity. Furthermore, its association with water and sky makes it a great choice for sites related to travel, tourism, or environmental conservation.
Interior Design
In interior design, Bahama Blue can be incorporated to create a serene and sophisticated atmosphere. It works well in bedrooms, bathrooms, or living rooms to promote relaxation and tranquility. It can be used on walls as an accent color or in furniture upholstery. The color pairs beautifully with natural materials like wood and stone, as well as with metallic accents like gold or silver. Furthermore, consider using Bahama Blue in combination with neutral tones to create a balanced and harmonious space. Add plants to create a tropical and fresh ambiance.
Fashion
In the realm of fashion, Bahama Blue can be used to create eye-catching designs and outfits. The color can be implemented in clothing, shoes and accessories. Bahama Blue can be used for swimwear, summer dresses or even casual wear. To create a stylish look, combine Bahama Blue with complementary colors like coral or yellow. Incorporate accessories with gold and silver to elevate the design.