Science Blue
General Information
The hexadecimal color #0167C9, commonly referred to as Science Blue, is a deep and vivid shade of blue. In the RGB color model, it is composed of 0.4% red, 40.4% green, and 78.8% blue. This combination results in a color that is often associated with intelligence, trust, and efficiency. Science Blue is widely used in corporate branding and web design to evoke feelings of confidence and reliability. It's a popular choice for technology companies and educational institutions, where clarity and professionalism are paramount. In terms of color theory, #0167C9 is a cool color, and its vibrancy can be utilized to create visually striking designs and highlight important elements on a page or in a composition. The color's distinct nature allows it to stand out while maintaining a sense of stability and credibility.
The hex color #0167C9, also known as Science Blue, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular) to meet AA compliance. Given the darkness of Science Blue, it may require very light backgrounds like white or very pale yellows to achieve acceptable contrast ratios. Tools such as WebAIM's Contrast Checker can be invaluable for verifying compliance. Avoid pairing it with darker shades or mid-tone grays, as this will likely result in poor readability and usability for users with visual impairments. Consider adding visual cues in addition to color, like underlines or icons, to ensure information is conveyed effectively to all users, including those with color blindness. When used for interactive elements, ensure the color change on hover or focus provides enough contrast to be noticeable.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Technology
Science Blue (#0167C9) can be effectively used as a primary color in web design for technology companies or science-related websites. Its clean and modern feel helps to convey a sense of innovation and reliability. It can be applied to headings, buttons, and key interactive elements to draw the user's attention and create a consistent visual experience. When combined with white or light gray backgrounds, it can create a professional and trustworthy impression, making it suitable for conveying important information or calls to action. The color should be carefully balanced with sufficient whitespace to avoid overwhelming the user and to ensure readability.
User Interface Design
In user interface (UI) design, Science Blue can be used to highlight interactive elements and guide the user through the application. It is particularly effective for buttons, links, and progress bars. This blue hue helps to create a clear visual hierarchy and makes it easy for users to identify actionable items. Furthermore, the color can be incorporated into data visualizations, such as charts and graphs, to present information in a clear and engaging manner. To ensure accessibility, always verify the contrast ratio against the background, and consider using additional visual cues to differentiate elements for users with visual impairments.
Corporate Branding
Science Blue can be used in branding strategies to convey trust, knowledge, and stability. The color is often associated with large corporations and technological innovation. To achieve a more balanced design, it’s important to use Science Blue with neutral colors or complementary hues to avoid visual fatigue. The brand will then appear modern, reliable, and professional. In marketing, the hue is typically used in the tech, science, and research industries. Its use in logos, websites, and advertising will provide a lasting impression on the audience, reinforcing the company's values and identity.