Endeavour
General Information about Endeavour (#0166B3)
The color #0166B3, also known as Endeavour, is a dark shade of blue that evokes feelings of trust, stability, and professionalism. It belongs to the blue color family, which is often associated with calmness, serenity, and reliability. In color psychology, blue is known to promote a sense of security and order, making it a popular choice for corporate branding and designs aimed at building trust. The hexadecimal color code #0166B3 is composed of 01 red, 66 green, and B3 blue. Its RGB values are R:1, G:102, B:179. This color is often used in various applications, including web design, graphic design, and branding, to convey a sense of reliability and sophistication.
The hex color #0166B3, also known as Endeavour, presents some accessibility considerations for web developers. Its low lightness value means that using it as a background color requires careful attention to text color choices. A light or white text color is strongly recommended to ensure sufficient contrast and readability. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Developers should use contrast checking tools to verify that their color combinations meet these standards. Moreover, avoid using #0166B3 for interactive elements without clear visual cues, as users with visual impairments might struggle to identify them. Consider adding borders, underlines, or icons to improve usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0166B3 can be used for primary buttons and links, providing a professional and trustworthy feel. It can also be used in headers and footers to create a consistent brand identity. Because of its calming nature, it is not recommended to be used for calls to action. Its dark shade needs a bright color for the best possible user experience and accessibility. Furthermore, it can be used to highlight important information or sections within a website, drawing the user's attention to key details. Combining it with white or light gray backgrounds can create a clean and modern aesthetic, suitable for corporate or educational websites.
Interior Design
In interior design, #0166B3 can be incorporated as an accent color in a room, for example, through throw pillows, artwork, or a feature wall. This hue works well in spaces designed for relaxation or concentration, such as bedrooms or home offices. Its calming effect can help create a serene environment, promoting a sense of well-being. Furthermore, #0166B3 pairs nicely with neutral colors like beige, gray, and white, as well as natural materials like wood and stone. The use as a dominant color is not recommended.
Fashion
Endeavour Blue is a solid fashion color that works well for both casual and formal wear. For casual wear it could be used as jeans or a jacket. For formal wear it is a good color for mens suits, combined with a white shirt or a darker shirt for contrast. Accessoiries like scarfs and hats are often available in this color. In general, Endeavour Blue is a versatile color that works very well in the fashion industry.