Endeavour
General Information about #0161B3 (Endeavour)
The hexadecimal color code #0161B3 represents a dark shade of blue, often associated with qualities like trustworthiness, stability, and intelligence. In the RGB color model, it is composed of 0.4% red, 38% green, and 70.2% blue. In the CMYK color model, if used for printing, it consists of 99% cyan, 0% magenta, 0% yellow, and 30% black. The color is often referred to as 'Endeavour', a name that evokes a sense of ambition and exploration. It's a versatile color suitable for various applications, from digital interfaces to branding materials. Its cool and calming effect makes it a popular choice for designs aiming to convey professionalism and sophistication. Understanding the color's composition and associated attributes is key to effectively using it in design projects.
The color #0161B3, also known as Endeavour, presents some accessibility challenges, particularly regarding contrast. When used as a foreground color for text, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This dark blue hue may require a very light background (e.g., shades of white or very light gray) to meet these standards. Tools like contrast checkers can help verify compliance. Considering users with visual impairments is crucial; providing alternative color schemes or high-contrast modes can significantly improve accessibility. Furthermore, avoid using color alone to convey important information; supplement with text or icons to ensure all users can understand the content, regardless of their color perception abilities.
Shades
Digital Color Formats
Alternative colors
- #3385c6
A slightly lighter shade of blue that offers improved contrast against darker backgrounds while maintaining a similar aesthetic.
- #004080
A darker shade of blue that can be used to create a stronger visual hierarchy or provide better contrast when used on lighter backgrounds.
- #4682b4
A more muted blue which can work well in combination with white for a softer more gentle feeling.
Applications
Web Design
In web design, Endeavour (#0161B3) can serve as a primary color for websites related to technology, finance, or corporate sectors. Its professional and trustworthy feel makes it suitable for headings, buttons, and navigation menus. It pairs well with neutral colors like white, gray, and black to create a clean and modern look. Consider using it as an accent color to highlight important information or calls to action. Furthermore, the color works in infographics and data visualizations to present information in an understandable way.
Interior Design
In interior design, Endeavour can be used as an accent color in modern and minimalist spaces. It can be incorporated through furniture, artwork, or painted walls. Pair it with light gray or white to create a calming and sophisticated atmosphere. The color is best applied with natural light which really helps the colour to shine. It will also work well in rooms that are designed to be functional.
Corporate Branding
In branding, Endeavour is an excellent choice for companies wanting to convey trust, reliability, and innovation. It is suitable for brands in finance, technology, or consulting, where a sense of security and competence is important. It works well on letterheads, on presentation material, and as part of a color palette for social media designs.