Endeavour
General Information about Endeavour
Endeavour, represented by the hexadecimal color code #0160A8, is a deep, somewhat muted shade of blue. It evokes feelings of calmness, stability, and professionalism. In color psychology, blue is often associated with trust, intelligence, and efficiency. The specific shade of Endeavour gives it a sophisticated and serious feel, making it suitable for corporate branding and professional applications. It contains very small amounts of red and green, and a large amount of blue. This blue leans towards the darker side of the spectrum, but its saturation keeps it from appearing dull. Its hexadecimal values indicates that red is almost not present, green is present, and blue is dominating the mix.
The Endeavour color, #0160A8, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to ensure that any foreground text or elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given its relatively dark hue, light colors like white, yellow, or very light shades of gray are generally necessary for legible text. Tools such as contrast checkers can help evaluate the contrast ratio and ensure compliance. Visually impaired users rely on sufficient contrast to perceive content, so prioritizing accessibility enhances the user experience. Furthermore, it is important to avoid relying solely on color to convey information; using supplementary cues like text labels or icons can improve usability for all users, including those with color vision deficiencies.
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Digital Color Formats
Alternative colors
Applications
Web Development and UI Design
In web development, Endeavour (#0160A8) can be used to create visually appealing and professional-looking websites and applications. It's suitable for headers, navigation bars, and buttons, especially in combination with complementary or contrasting colors. In UI design, it can be applied to interactive elements to draw attention and guide user actions. For example, it can be the primary color for a call-to-action button, signaling its importance. When used as a background, pairing it with light-colored text ensures readability and maintains accessibility standards. Its calming yet sophisticated feel makes it appropriate for corporate websites and applications targeting serious or professional users.
Fashion and Beauty
In the realm of fashion, Endeavour (#0160A8) lends itself to sophisticated and elegant designs. It can be used for dresses, suits, or even accessories to create a refined and professional look. Combining it with neutral tones like gray, white, or beige can further enhance its elegance. For more vibrant and eye-catching designs, it can be paired with complementary colors like yellow or orange. In the beauty sector, Endeavour can serve as an accent color in eye shadow palettes, nail polishes, or even hair dyes, adding a touch of sophistication and depth. Its versatility makes it suitable for both casual and formal wear.
Interior Design
Endeavour (#0160A8) can be incorporated into interior design to create a calming and serene atmosphere. It works well as an accent wall color in living rooms or bedrooms, providing a soothing backdrop. Paired with lighter furniture and decor, it can create a balanced and inviting space. In office environments, it can be used to promote focus and productivity. Accessories like cushions, curtains, or rugs in Endeavour can add a touch of elegance to a room without overwhelming the space. Consider using this color in combination with natural materials such as wood or stone for a harmonious and balanced aesthetic.