Congress Blue
General Information about Congress Blue
The color #015097, also known as Congress Blue, is a deep, saturated blue with a rich history and symbolism. It is often associated with qualities such as trust, authority, stability, and professionalism. This color is frequently used in corporate branding, government agencies, and educational institutions to convey a sense of reliability and expertise. In color psychology, blue is known to evoke feelings of calmness and security, making it a popular choice for organizations looking to build confidence and credibility with their audience. Congress Blue has a low saturation and luminance, making it more suitable for backgrounds and text elements. Its hexadecimal value is #015097 and is composed of 0.4% Red, 31.4% Green and 59.2% Blue.
The color #015097, also known as Congress Blue, presents some accessibility challenges. Its dark hue results in a low contrast ratio against standard white backgrounds, which can make text and other elements difficult to read, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Congress Blue may not meet these ratios in many common use cases. To improve accessibility, consider pairing this color with lighter shades for foreground elements or using it sparingly for decorative purposes. Employing a contrast checker tool can help ensure compliance with accessibility standards, benefiting a wider audience and creating a more inclusive online experience.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Institution Website
Congress Blue, with its serious and trustworthy feel, is ideal for financial institution websites. It conveys a sense of stability and professionalism, reinforcing the brand's commitment to reliability and security. The color can be used for primary navigation elements, headings, and call-to-action buttons, ensuring a consistent and trustworthy user experience. It also complements well with neutral tones and lighter shades of blue to create a balanced and visually appealing design. By incorporating this color thoughtfully, financial institutions can build confidence and credibility with their online users.
Formal Wear in Fashion
In fashion, Congress Blue can be utilized in formal wear such as suits, blazers, and dresses. Its classic and sophisticated nature makes it appropriate for professional settings and special occasions. It pairs well with neutral colors like gray, white, and black, allowing for versatile styling options. Accessorizing with metallic accents like silver or gold can elevate the look, adding a touch of elegance. The color can also be incorporated into casual wear such as denim or knitwear for a more relaxed yet stylish appearance. Overall, Congress Blue is a versatile color that can be adapted to various fashion styles.
Educational Websites and Materials
Congress Blue is frequently used in educational websites and materials due to its association with knowledge, trust, and authority. It can be applied to website headers, navigation menus, and important call-to-action buttons to draw attention and create a sense of professionalism. The color also works well in charts, graphs, and infographics to present data in a clear and organized manner. By using Congress Blue consistently throughout the design, educational institutions can create a cohesive and credible brand image. The color can be combined with brighter accent colors to make the overall design more engaging and visually appealing.