Science Blue
General Information
The hex color #013DE5, also known as Science Blue, is a vibrant and deep shade of blue. It belongs to the blue color family and is often associated with intelligence, trust, efficiency, and logic. In the RGB color model, it consists of 0.4% red, 23.92% green, and 89.8% blue. The CMYK representation is 99.56% cyan, 73.29% magenta, 0% yellow, and 10.2%. Science Blue is a popular choice for conveying a sense of professionalism and trustworthiness, making it suitable for various applications, especially those within the technology, finance, and education sectors. Its high blue concentration gives it a calming yet assertive presence.
The hex color #013DE5, also known as Science Blue, presents significant accessibility challenges, primarily due to its low luminance value. When used as text, it's crucial to ensure a high contrast ratio against the background. A minimum contrast ratio of 4.5:1 is recommended for normal text and 3:1 for large text (at least 18pt or 14pt bold) according to WCAG guidelines. When used for interactive elements like buttons or links, sufficient visual cues beyond color alone should be provided to ensure usability for users with color vision deficiencies. Providing alternative text descriptions for images or icons using this color is also essential. Testing the color scheme with accessibility tools is recommended to identify potential contrast issues and ensure compliance with accessibility standards, making the content perceivable to all users.
Shades
Digital Color Formats
Alternative colors
- #2962ff
A more vibrant blue that offers better contrast and visibility, suitable for backgrounds and highlights.
- #64b5f6
A lighter shade of blue that provides a softer aesthetic while maintaining adequate contrast for text and UI elements.
- #0d47a1
A darker blue alternative that ensures good contrast for text on light backgrounds, ensuring readability and accessibility.
Applications
Web Design Accents
In web design, Science Blue can be employed to accentuate key interactive elements. Its deep hue makes it well-suited for buttons, hyperlinks, and calls-to-action, drawing user attention effectively. When used sparingly, it can create a sense of modernity and technological sophistication. However, it's essential to pair it with a light, neutral background to ensure readability and contrast. In user interfaces, this color can indicate a primary action or a selected state, aiding in intuitive navigation and functionality, contributing to a positive user experience.
Data Visualization
In the realm of data visualization, Science Blue can be utilized to represent specific data sets or categories. Its distinctive shade allows for clear differentiation and easy interpretation of complex information. When charting trends or illustrating relationships, this color can help emphasize significant patterns or outliers. Additionally, it can be used to encode data points on maps or diagrams, providing a visual hierarchy that guides the viewer's understanding. However, it's important to use this color consistently and provide clear labels to avoid confusion or misinterpretation.
Branding
In branding, Science Blue can convey a sense of trust, security, and innovation. It works especially well for technology companies, financial institutions, or any organization wanting to project an image of reliability and expertise. The color lends itself to creating a professional and contemporary visual identity. It can be applied to logos, marketing materials, and website designs, helping to establish a cohesive and memorable brand presence. However, the overall branding strategy should consider the cultural associations and emotional impact of this color to align with the desired brand message.